"I Luv It" is a song by South Korean musician Psy. It was released on May 10, 2017 via YG Entertainment, as the lead single from the musician's eighth studio album, 4X2=8. It was co-written by South Korean singer-songwriter Zico from Block B.
The track was first revealed in a track list teaser of the album released on May 3, 2017. Writers and composers of the song were also revealed, alongside the second track from the album, "New Face".
Illustrated covers of tracks number 1 to 5 from the album, including "I Luv It", "New Face", "Last Scene", "Love" and "Bomb", were revealed by Psy on May 8, 2017. South Korean artist Lee Byung-hun can be seen sitting beside Psy.[1]
The music video for the track was released on May 10, 2017, alongside the music video for "New Face". It featured South Korean actor Lee Byung-hun, as well as Japanese comedian Daimaou Kosaka, who wore the same costume in the music video for "PPAP".[2]
In a press conference, Psy said "Pikotaro (Daimaou Kosaka) thanked me through YG Entertainment Japan branch. He said that his music video was influenced by me. After that, I asked him 'Do you want to be in my music video?'"[3]
