Idol Gives Back.
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| Formation | April 24, 2007 |
|---|---|
| Type | INGO |
| Purpose | Raising money for underprivileged children worldwide. |
Official language | English |
Parent organization | American Idol |
| Website | http://www.americanidol.com |
Idol Gives Back was the name of a charitable campaign that spanned two episodes of American Idol during its sixth season. A second Idol Gives Back concert and fundraiser occurred on April 9, 2008, during the seventh season of the show.[1] Idol Gives Back was not held in 2009 due to the economic crisis and recession.[2] The executive producer released a statement saying that it was not the time to be asking for money from the American public. However, the fundraiser returned on April 21, 2010, during the top 7 results show of season 9.[3] It did not return in future seasons.
Idol Gives Back was the result of a collaboration between American Idol creator Simon Fuller and the British writer and founder of the British Comic Relief telethons, Richard Curtis. On the March 8, 2007 American Idol results show, Ryan Seacrest announced an initiative to give back to people in poverty in both Africa and the United States (including those affected by Hurricane Katrina). For every vote cast for the April 24, 2007 broadcast, sponsors donated funds to the Charity Projects Entertainment Fund. Richard Curtis and Simon Fuller took the basic premise for the show from the UK-based annual charity event Comic Relief, and spent 12 months adapting the concept and re-shaping it for a mainstream American audience. The 2007 event was co-hosted by comedian/talk show host Ellen DeGeneres.
News Corporation pledged to donate 10 cents for every vote made to the show for the first 50 million calls, that is, up to $5 million. MySpace created a special profile page for the event in order to spread the word.[4] Donations from viewers were accepted by phone and website during the April 25, 2007 results show, in a manner similar to a telethon. Near the end of the broadcast, Seacrest announced the show raised $30 million, with the final tally coming on May 1, 2007. In total $76 million in corporate and viewer donations has been raised as a result of Idol Gives Back.[5]
In addition to public and News Corp donations, regular show sponsors and special contributors donated funds. These companies include Coca-Cola, Ford, AT&T, Allstate and ExxonMobil.
The donation-per-vote model was dropped in favor of direct sponsor donations from Coca-Cola, ExxonMobil, Ford, iTunes, etc. and individual viewer donations made by phone and on the American Idol website. Exclusive videos of the night's performances were available for purchase on iTunes, with proceeds going towards the donation total. On the April 10, 2008 results show, Ryan Seacrest announced the running total raised to be $60 million, with the opportunity to donate still open. The final total of donations raised was $64 million.[6]
The same sponsors from 2008 returned for the 2010 Idol Gives Back. The special raised $45 million with the amount expecting to rise after proceeds from iTunes sales are added.[7]
The Charity Projects Entertainment Fund distributes the money raised to Save the Children, the Children's Defense Fund, America's Second Harvest, Boys & Girls Clubs of America and Children’s Health Fund to help disadvantaged children in the United States. The Global Fund to Fight AIDS, Tuberculosis & Malaria, Malaria No More, Nothing But Nets, Save the Children, and the U.S. Fund for UNICEF will receive money to fund programs in Africa.[8] Some however voiced concerns about not knowing what funds they would be receiving afterwards.[9]
Between contestant performances, video vignettes showcasing the judges and Seacrest visiting and observing stark conditions in Africa and United States were aired. Similar vignettes were aired during the results show. For this special, the voting period was doubled to four hours following the show, rather than the usual two. In response to the anticipated call volume, each contestant was assigned two toll free numbers. Over 70 million votes were cast.
The results show was broadcast from two locations—the regular American Idol stage and Disney Hall—and included celebrity actors and personalities: Kirstie Alley, Marc Anthony, Gillian Anderson, Kevin Bacon, Antonio Banderas, Jason Biggs, Blue Man Group, Jack Black, Emily Blunt, Bono, Michael Bublé, Helena Bonham Carter, Tom Cruise, Matt Damon, Chris Daughtry, Micky Dolenz, Kyle Gass, Sarah Michelle Gellar, Hugh Grant, Teri Hatcher, Goldie Hawn, LeBron James, Chris Kattan, Keira Knightley, Lisa Kudrow, Hugh Laurie, Rob Lowe, Joel Madden, Benji Madden, Madonna, Eric McCormack, Ewan McGregor, Kevin McNally, Helen Mirren, Parminder Nagra, Shaquille O'Neal, Gwyneth Paltrow, Bernadette Peters, Dr. Phil, Miss Piggy, Seal, Rob Schneider, David Schwimmer, Ben Stiller, Twiggy, Harvey Weinstein, Forest Whitaker.[8] The show also included numerous performers; for a full list of performances, see below. Ellen DeGeneres co-hosted the event from the Disney Hall stage. Proceeds from ticket sales benefited the fund. Videos of the results show's performances are available for purchase on iTunes, with proceeds going to charity.
Due to the "charity" theme of the show, no contestant was eliminated on the April 25th results show. All of the votes from that week were added to the next week's votes, and the bottom two contestants were eliminated.
The performers included:[10]
Other musicians, such as Pink and Gwen Stefani, were advertised and scheduled to perform on the show,[12] but neither of their performances were aired. Although their numbers were pre-taped along with the other guests', American Idol claimed they were not broadcast due to time constraints, but that their appearances will be featured in future episodes of the show.[13] Gwen Stefani sang during the season finale, however it was a performance aired via satellite,[14] and not the one she had pre-recorded for Idol Gives Back. Pink's performance was shown on one of the later episodes of the season.
Ryan Seacrest made it seem that eventual winner Jordin Sparks was eliminated. She was then declared safe and no contestants were eliminated. Seacrest told everyone that the votes from that week and the next week would be added up and two people would go home.
The initiative returned on April 9 for a second consecutive year. The format changed slightly from 2007; the episode aired as its own special on Idol's regular Wednesday results night with an early start time of 7:30 p.m. EDT (when stations would've otherwise shown local programming), running for 152 minutes from the Kodak Theatre and the regular Idol stage. The results show aired separately that Thursday. Vignettes showing celebrities visiting impoverished areas in the United States as well as Africa were again shown in between performances. Producers hoped to exceed last year's $76 million raised. Again, proceeds went to children's charities in Africa and the United States.
The following celebrities appeared or performed on the 2008 show, as well as the following results show: Adam Sandler, Alicia Keys, Annie Lennox, Ashley Tisdale, Barack Obama, Ben Stiller, Brad Pitt, Billy Crystal, Billy Ray Cyrus, Bono, Boyz II Men, Carrie Underwood, Cat Deeley, Celine Dion, Charlie Wilson, Cheryl Hines, Chris Brown, Chris Daughtry, Chris Jericho, Dane Cook, Daughtry, David Beckham, David Spade, Dr. Phil, Eddie Izzard, Eli Manning, Ellen DeGeneres, Elliott Yamin, Emma Bunton, Fantasia, Felicity Huffman, Fergie, Forest Whitaker, George Lopez, Geri Halliwell, Gloria Estefan, Gordon Brown, Heart, Hillary Clinton, Jack Nicholson, James Denton, Jennifer Connelly, Jim Carrey, Jimmie Johnson, Jimmy Kimmel (who roasted Simon Cowell), John Cena, John Legend, John McCain, Jonas Brothers, Jordin Sparks, Julianne Moore, Keith Urban, Kiefer Sutherland, Kobe Bryant, Kylie Minogue, Kyra Sedgwick, Mariah Carey, Maria Shriver, Maroon 5, Mary Murphy, Michael Kors, Michael Chiklis, Miley Cyrus, Minnie Driver, Nigel Lythgoe, Peyton Manning, Reese Witherspoon, Ricki Lake, Rob Schneider, Robin Williams (as "Bob" the "Russian Idol" from Narodniy Artist), The Rock, Roselyn Sanchez, Ryan Sheckler, Sarah Silverman, Selma Blair, Sheila E., Snoop Dogg, So You Think You Can Dance Season 2 and 3 finalists, Teddy Reilly, Teri Hatcher, Toby Keith, The Game, The Clark Brothers, Cole and Dylan Sprouse, Triple H, Tyra Banks, Vanessa Hudgens, Victoria Beckham and Whoopi Goldberg.[15][16]
Ellen DeGeneres was originally going to reprise last year's co-hosting duties but had to pull out due to "a personal production pressure" according to producer Nigel Lythgoe.[17] She still appeared during a short segment.
The top 8 results show was held on Thursday, the day after the Idol Gives Back special. Michael Johns, Syesha Mercado, and Carly Smithson were in the bottom 3. Johns had the lowest number of votes that week; Ryan Seacrest mentioned the previous "Idol Gives Back" when no contestants were eliminated (and two were being sent home the following week), but then announced that Johns was eliminated.
Idol Gives Back returned on April 21, 2010, during the Top 7 results show on season nine.
President Barack Obama, Ben Affleck and Bill Gates all made appeals for donations. Elton John, Mary J. Blige, Alicia Keys, Carrie Underwood, Joss Stone, The Black Eyed Peas, Annie Lennox, Jim Carrey, Slash, David Cook, Victoria Beckham, Elliott Yamin, Josh Groban, Morgan Freeman, Chris Rock, Justin Bieber, Joe Jonas, Demi Lovato, Jonah Hill, Russell Brand, Jennifer Garner, David Arquette, Jane Lynch and Jeff Beck appeared. Queen Latifah hosted the show from the Pasadena Civic Center in Los Angeles, where The Black Eyed Peas, Elton John, Carrie Underwood, Jeff Beck, and Joss Stone appeared at the Pasadena Civic Center, while Alicia Keys, Victoria Beckham, and David Cook appeared at the American Idol studio. Mary J. Blige also appeared at the American Idol studio, with an all-star band featuring Orianthi, Travis Barker, Randy Jackson, and multiple other celebrities.
Annie Lennox was scheduled to make an appearance and perform live on the show, however, the eruption of the Icelandic volcano Eyjafjallajökull which began on April 14, 2010, caused chaos across Europe with every flight being grounded. Due to this Lennox could not make it to perform but instead a video was played featuring her vocals of the song she was going to sing.
In 2010, American Idol received a nomination for the Do Something TV Show Award from the VH1 Do Something Awards for its charitable work.
Tim Urban was eliminated. Aaron Kelly and Casey James were in the bottom three.[18]
For the first time ever, the special ran overtime, running until 10:24 PM EDT (02:24 UTC, April 22). However, Ryan Seacrest did warn viewers at the end of the previous night's performance show that the show would run long, this time. The broadcast the night before had also run long, causing viewers to miss this warning as well.
| Episode Number |
Year | Airdate | Rating | Share | 18-49 rating/share |
Viewers (millions) |
Rank (timeslot) |
Rank (night) |
|---|---|---|---|---|---|---|---|---|
| 1 | 2007 | April 25, 2007 | 15.4 | 24 | 10.0/26 | 26.40 | 1 | 1 |
| 2 | 2008 | April 9, 2008 | 10.3 | 16 | 6.6/18 | 17.60 | 1 | 1 |
| 3 | 2010 | April 21, 2010 | 10.4 | 18[19] | 5.8/17 | 18.40 | 1 | 1 |
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