"It Must Be Love" is a song written and originally recorded and released in 1971 by English singer Labi Siffre on his 1972 album Crying Laughing Loving Lying. It was also recorded by ska/pop band Madness in 1981.
The original Labi Siffre recording was released as a single in 1971, and reached Number 14 in January 1972 in the UK singles chart.[1] It also appeared on his 1972 album Crying Laughing Loving Lying.
In 1994, a version of Siffre's original, with altered lyrics, was featured in an advertisement for Midland Bank.[2] In 2007, it was featured in a UK TV advertisement for Vodafone.[3]
Madness's version was originally issued as a standalone single in late-1981, reaching #4 on the UK singles chart, and appeared on their UK number one compilation album Complete Madness the following year, and on many other Madness compilations since. In 1983, it peaked in the US Billboard chart at #33.
In 2009, Madness's cover version was featured in an advertisement for LoveFilm. In 2012, it was featured in a US advertisement for VolkswagenPassat.[importance?]
The video mostly shows band members playing in a white room and standing over a grave. It also features guitarist Chris Foreman and saxophonist Lee Thompson playing their instruments underwater. A killer whale is also seen. Foreman appears at the start of the video warning viewers not to attempt the "very dangerous stunt" they are about to see. Labi Siffre makes a cameo appearance as a violin player.
Madness's recording was reissued in 1992, and this time reached #6 in the UK chart. A slightly remixed version with a definite ending instead of the original fade-out, appeared on the 2002 compilation Our House: the Original Songs. In 2007, a remixed version of the Madness cover appeared in the GermanEdgar Wallace spoof movie Neues vom Wixxer [de], along with a new recording called "NW5".[8] As well as the remix to the song, a new video was filmed, including three members of the band (Suggs, Chas Smash and Dan Woodgate) along with members of the cast.
Two other UK issues of the Madness version appeared but did not chart. In 1987, "It Must Be Love" was released on the re-issue label Old Gold Records, backed with "My Girl"; and, in 1988 Virgin, Madness released a 7" to coincide with the song's appearance in The Tall Guy, backed with "The Return of the Los Palmas 7".
The song, covered by various artists, including Bruce Heald (of Noise International) and Melanie Horsnell, has been featured in Australian advertisements for Huggies nappies.[20]
In 2017, it was performed by a character in The Lovers, and also featured in the film's trailer.[21]
