Ive Switch is the second Korean-language extended play and third overall by South Korean girl group Ive. It was released by Starship Entertainment on April 29, 2024, and contains six tracks including two lead singles "Heya" and "Accendio".
On April 3, 2024, Starship Entertainment announced that Ive would be releasing their second extended play titled Ive Switch on April 29.[1] On April 10, the promotional schedule was released.[2] On April 20, the track listing was released with "Heya" and "Accendio" announced as the lead singles.[3] A day later, a motion teaser for "Heya" was released,[4] followed by the music video teaser on April 24.[5] On April 28, the highlight medley teaser video was released.[6] The extended play was released alongside the music video for "Heya" on April 29.[7] The music video for "Accendio" was released on May 15.
Jang Jun-hwan, writing for IZM, praised the album, describing it as "an indicator of Ive's cautiousness, the secret to their longevity". Jang noted that the album carefully follows trends to add to their "familiar maximalist pop", such as the metallic synth in "Accendio" and the drums and bass in "Blue Heart".[8]
Following the release of Ive Switch, on April 29, 2024, Ive held a live event on YouTube aimed at introducing the extended play and its tracks, and connecting with their fanbase.[9]
^Lee, Min-ji (April 4, 2024). 아이브, 4월29일 컴백 확정...6개월만 컴백 신호탄 [공식] [Ive's comeback confirmed on April 29th...Signaling a comeback after only 6 months [Official]] (in Korean). Newsen. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Han, Hyun-jung (April 10, 2024). 아이브, '아이브 스위치' 스케줄러 공개[공식] [Ive unveils 'Ive Switch' scheduler [Official]] (in Korean). Maeil Economy Daily. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Lee, Kyung-ho (April 21, 2024). 아이브, '아이브 스위치' 트랙리스트 공개..장원영4번째 단독 작사 [Ive reveals track list for 'Ive Switch'..Jang Won-young becomes 4th solo lyricist] (in Korean). MT Star News. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Geum, Bit-na (April 22, 2024). 아이브, 타이틀곡 '해야' 모션 영상 기습 공개...마법에 빠져들 준비 '해야' 될 시간 D-7 [Ive surprise releases motion video for title song 'Heya'... Time to 'Heya' ready to fall in love with magic D-7] (in Korean). MK Sports. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Kim, Na-yul (April 25, 2024). 아이브, '해야' MV 티저 공개..중독적인 멜로디 [Ive releases 'Heya' MV teaser...Addictive melody] (in Korean). Herald Pop. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Hwang, Hye-jin (April 29, 2024). 아이브 컴백 D-DAY, 장원영 단독 작사 참여 신곡까지 [Ive's comeback D-DAY, Jang Won-young's exclusive participation in writing lyrics for new song] (in Korean). Newsen. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Ko, Seung-ah (April 29, 2024). 아이브, 오늘 신보 '아이브 스위치' 발매...아이덴티티 확장 [Ive releases new album 'Ive Switch' today...Identity Extension] (in Korean). News1. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
^Jin, Jin-hee (April 29, 2024). 아이브, 더 다채로워졌다...'해야' 발매→컴백 라이브까지 [Ive has become more colorful...'Heya' release → comeback live] (in Korean). MK Sports. Archived from the original on April 29, 2024. Retrieved April 29, 2024 – via Naver.
