J. J. Newberry | |
  Location of building in Los Angeles County | |
| Location | 6600 W. Hollywood Blvd. Hollywood, California |
|---|---|
| Coordinates | 34°06′04″N 118°19′59″W / 34.101°N 118.333°W / 34.101; -118.333 |
| Built | 1928 |
| Architectural style | Art Deco |
| Part of | Hollywood Boulevard Commercial and Entertainment District (ID85000704) |
| Designated CP | April 4, 1985 |
J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.
Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff,[1] and the building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard."[2] The building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios.[3]
In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.[2]
In the 1990s, Hollywood Toys & Costumes relocated to this building, having been located two businesses east since 1950.[4] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.[5]
