The two met at the University of Arizona in the early 1960s. One of their first projects in the music business was as concert promoters bringing the British band, Dave Clark Five to the University of Arizona. Leaving the University of Arizona before their senior year, they moved back to New York and opened a small office on Broadway.
Kasenetz and Katz created the concept of bubblegum music. Neil BogartofBuddah Records asked the duo to come up with a marketing name for their music. Between 1967 and 1969 some of their bubblegum music releases are "Beg, Borrow and Steal," "1, 2, 3, Red Light," "Goody, Goody Gumdrops," "Indian Giver", "Down at Lulu's," "Chewy, Chewy," "Mercy," "Simon Says," "Special Delivery," "Yummy Yummy Yummy" and "Gimme Gimme Good Lovin'."
In 1966, their first production was with Christine Cooper on "S.O.S. Heart In Distress." The same year Kasenetz and Katz began working with an Ohio band, The Music Explosion who recorded "Little Bit O' Soul." Kasenetz got in his car and drove across the country promoting the song to radio stations. In July 1967, the song reached No. 2 on the BillboardHot 100 chart, selling a million copies. This solidified Kasenetz and Katz as music industry players.[4]
In 1977, Kasenetz and Katz achieved another top twenty hit "Black Betty" by the group Ram Jam, featuring Bill Bartlett of the Lemon Pipers.
^Clarke, Donald (ed.) (1998) The Penguin Encyclopedia of Popular Music, Penguin Books, ISBN0-14-051370-1, p. 182
^Romanowski, Patricia; George-Warren, Holly & Pareles, John (2001) The Rolling Stone Encyclopedia of Rock and Roll (third edition), Simon & Schuster Ltd, ISBN978-0-7432-0120-9, p. 700
^Benarde, Scott R. (2003). Stars of David : rock'n'roll's Jewish stories. Lebanon, NH: Brandeis University Press, published by University Press of New England. pp. 145–151. ISBN1584653035. OCLC52271747.
