Comm began his career as a radio personality, where he played music and was a weatherman. He later became a mobile disc jockey and then moved to Internet marketing because he knew he could become wealthier with an online career.[3]
Comm began using the Internet in the 1980s, experimenting with modems and bulletin boards related to playing computer games.[4] In 1995, Comm started his first website, WorldVillage.[5] WorldVillage is a virtual village where created by Comm's company InfoMedia.[6] The children's website offers trivia competitions and games.[7] He maintained the site solely through online advertising.[8] According to Radio Ink, he made several hundred dollars daily from Google's AdSense.[3] Comm also founded DealofDay.com, WorldVillage's sister site, in 1999. DealofDay.com is a directory of several hundred discounts. Comm receives money from businesses every time his site refers a purchaser. The network of sites in 2003 had 130,000 members.[9] Comm is the CEO of InfoMedia, a social media consulting company.[10]
In 2007, Joel Comm conceived of the show The Next Internet Millionaire with Eric Holmlund.[16] Based on the NBC show The Apprentice, it was the first Internet reality show.[17] Hosted by Comm, the show pitted 12 contestants against each other to vie for a $25,000 finalist prize and the opportunity to join Comm on a project with the goal of earning $1 million.[18]
Comm in 2008 created iFart Mobile, a best-selling app that he sold on iTunes Store.[5] The app plays a fart noise when triggered. It has a "stealth" addition that enables people to set a timer for when the app will emit the fart sound. iFart further has a "security" feature that triggers a fart sound if the phone's position changes.[19] The $0.99 app[20] was ranked first on Apple Inc.'s App Store after its initial 14 days, having been bought 100,000 times.[21] It used to be in the 20 most downloaded iPhone apps ever and in October 2010 had 20,000 reviews.[21]VentureBeat in December 2008 noted that the app was making Comm almost $10,000 daily.[22]
He authored The AdSense Code: What Google Never Told You about Making Money with AdSense, which describes for businesses how to achieve the highest revenue from Google's AdSense.[8] It started as an e-book readers could purchase on his website, and in 2006, it was published by Morgan James Publishing.[8] The book was on The New York Times Best Seller list and the Bloomberg Businessweek bestseller list in 2006.[2][23]The New York Times described the book as a "user's manual for how to attract targeted traffic by a deeper understanding of Google Adsense code".[24] In his 2007 book Clear Blogging, Robert Walsh wrote that despite The Adsense Code's having a "'Make Money Now!' tone", it was an "extremely useful book" for being successful with AdSense.[25]
In 2009, he authored Twitter Power, a John Wiley & Sons-published book that introduces readers to Twitter, describing how it became widely used, how to set up a Twitter account, and how to grow their number of Twitter followers.[26][27] The book received positive reviews in Entrepreneur, January Magazine, and Mint for being written with simplicity and without jargon.[28][29][30]InCNET article titled "Twitter power? For real?", journalist Charles Cooper criticized the book for providing a "phony formula where you just paint by the numbers" to attempt to lure Twitter followers to become customers.[31]