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Jones Snowboards' Current Logo
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| Company type | Private |
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| Industry |
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| Founded | 2010; 14 years ago (2010) |
| Founder | Jeremy Jones |
| Headquarters | , |
Key people | |
| Products |
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Number of employees | 20 (2019) |
| Website | www |
Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards.[1][2] Jones snowboards are manufactured in Dubai.
Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group.[4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.[4]
Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[6] in the artwork on some of their snowboards and packaging materials.
Jones Snowboards has a strong design ethos behind all of their products.[7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions.[7]
In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[9]
In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards.[10]
For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding.[11] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.[11]
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