Born in Seville, Andalusia, Moreno began his managerial career with Carolinense CD in the Tercera División. He was later in charge of Real Betis' youth setup, being also manager of the reserves. In 1988, he was appointed Sevilla Atlético manager, remaining in charge for six seasons.
In 2006, after taking the Valencians to the third level, Moreno was appointed director of the youth setup. On 16 April 2008 he was appointed at the helm of the main squadinLa Liga, replacing Gianni De Biasi.[1]
After achieving a 3–1 home win against Getafe CF (and being the first manager of the club's history to do so in his first match in charge in the category),[2] Moreno only obtained one point out of 15, and his side was eventually relegated as dead last. He subsequently returned to his previous role, and left the Granotes on 10 July 2009.[3]
On 20 April 2011 Moreno was named AD Ceuta manager until the end of the season.[4] He only remained in charge for the last four matches, and eventually left the club.
