The logo for the brand, used from 2015 to 2024
| |
| Product type | Juice |
|---|---|
| Owner | Harvest Hill Beverage Company |
| Country | United States |
| Introduced | 1977; 47 years ago (1977) |
| Markets | United States |
| Website | juicyjuice |
Juicy Juice is a brandofjuices that targets children and sold in the United States using the slogan "100% Juice."[1]
Juicy Juice was introduced by Libby's (then a subsidiary of Nestlé) in 1977.[2] Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.[3][4]
Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.[5]
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