Justin Flom (born April 29, 1986)[1] is an American illusionist. He is best known for his YouTube series along with his television show Wizard Wars in which he performs magic with ordinary objects.[2][3] Along with his video and television work, he performs live with either his own touring show or opening for music acts in large venues.[4] As of 2024, he has more than 23.4 million YouTube subscribers and 21 billion views on YouTube.
Born in Edina, Minnesota, Flom was raised in a family of magicians (his father and uncle were practicing magicians). He has two brothers and a sister. Flom started doing magic at an early age with his siblings. He was homeschooled.[5]
In 2005 Flom skipped college and instead took his show to The Branson Mall Music Theatre in Branson, Missouri[1] where he was the youngest headliner on the strip.[6] He built above the Majestic Steak House, The Imaginary Theatre and Magic Parlor, which opened July 1, 2006[1] In 2011, wanting to make more magic videos online, he began working on new tricks.[5]
Flom's Magic Block Party, filmed in Eden Prairie summer of 2012, caught the eye of Ellen DeGeneres and she put him on The Ellen DeGeneres Show.[6][7] He then became a regular guest on her show.[8] Flom was named Best Up and Coming Entertainer of the Year by Las Vegas Weekly.[9]
In 2014, Syfy Television network filmed a new show, Wizard Wars, starring Flom along with Penn and Teller and several other magicians competing to create magic out of ordinary objects on the spot.[3][11] Flom is also an associate producer of Wizard Wars[12] and the show is based on an idea of Rick Lax's from Flom's YouTube channel.[13] Flom is lead Wizard on the series. Over a million people watched the Wizard Wars series premiere.[14] The episode highlighted Canadian illusionists Chris Funk and Ekaterina, who ended up losing the "Wizard War" to Flom.
Flom played a part in a WWE storyline on Smackdown showing magic to the superstars backstage and smashing an egg on the face of The Miz, further adding to the rift between him and Mizdow (also known as Damien Sandow). Flom was on promoting the new season of Wizard Wars which followed that January 29, 2015, episode of Smackdown.[15]
Most of Flom's time was spent making YouTube and Snapchat videos while performing live magic around the United States. Jocelynn Flom, his wife at the time, filmed all the videos while Flom edited the footage.[16]
2018 opened with Flom's release of Sawing a Baby in Half, in which he performed the classic "sawing a lady in half" but with his 4-month-old daughter, and with various other magic effects all exceeding 100 million views.[17]
During the worldwide pandemic, Flom started creating Facebook videos full-time and became one of the top 5 U.S. Facebook pages with the highest reach beating out Donald Trump and Fox News.[19][20] In 2020 alone his content has had 6.4 billion minutes viewed on Facebook's platform.[21]
Between 2020 and 2022, Flom filmed over 2,000 videos with views totaling over 20 billion on Facebook. His page was the most viewed Facebook page worldwide for the month of January 2022 and February of the same year. As a magician, Flom often exposes long-guarded trade secrets of magic tricks. Criticism was leveled at Flom by magicians, and he was barred from several magic organizations.[22][23] In June 2024, a video that Flom had made in 2022 where his wife Anna did a quick-change trick with three dresses became the most viewed video on YouTube Shorts. His other videos have also found success on that platform.[24]