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| Broadcast area | Waco metropolitan area |
|---|---|
| Frequency | 1590 kHz |
| Branding | Kicker 104.9[1] |
| Programming | |
| Format | Classic country |
| Ownership | |
| Owner |
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| |
| History | |
First air date | May 23, 1956 (as KBUS) |
Former call signs |
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| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 21493 |
| Class | D |
| Power | 2,500 watts day 65 watts night |
Transmitter coordinates | 31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000 |
| Translator(s) | See § Translator |
| Repeater(s) | KBHT Bellmead |
| Links | |
Public license information |
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| Webcast | Listen Live |
| Website | www |
KEKR (1590 kHz, 99.3 FM "Kicker 104.9") is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format.[3] LicensedtoMexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd.[4] Its studios are in Waco, and its transmitter is located in Mexia.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info | Notes |
|---|---|---|---|---|---|---|---|---|
| K257GO | 99.3 FM | Waco, Texas | 147224 | 250 | 126 m (413 ft) | D | LMS | First air date: August 12, 2013 (as 99.1 K256BW) |
On May 23, 1956, the station signed on as KBUS.[5] It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset.
On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas.[6]
On February 28, 2013, KLRK changed its format to Regional Mexican music, branded as "La Caliente."[7]
On April 18, 2014, KLRK changed back to dance hits, branded as "101.3 Party".[8]
On February 3, 2015, KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3".
On August 20, 2016, KLRK switched to a simulcastofadult contemporary-formatted KBHT 104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.[9]
During the summer of 2018, KLRK began airing the national Fox Sports Radio feed and reimaged as "Fox Sports 1590."
The station changed its call sign to KEKR on November 28, 2019.
On January 19, 2020, KEKR changed its format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".[10]
On July 2, 2023, KEKR began simulcasting its classic country format on KBHT 104.9 FM Bellmead/Waco and rebranded as "Kicker 104.9".[11]
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Radio stations in the Waco metropolitan area (Texas)
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