On March 1, 2007, KHCV started broadcasting content from GNF Entertainment Network[4] on its digital subchannels 44.3 and 44.4. 44.3 carried GNF "Game & Music" and 44.4 carried GNF "Movie".
The analog broadcast (UHF 45) had been exclusively Azteca América, while the Comcast broadcast of this channel (Channel 15) was Jewelry TV. On September 10, 2007, analog UHF channel 45 carried the same Jewelry TV content as digital UHF channel 44.1 and Comcast channel 15.
On October 15, 2007, programming from AAT Television started broadcasting on digital channel 44.3.
On April 19, 2008, America One content on channel 44.4 was replaced by Sportsman Channel; it was later replaced with MBC-D, a Korean television channel.
On November 13, 2008, KHCV filed for a request for silent state for its analog signal.[5]
On September 28, 2009, KHCV became KPST. On December 22, 2009, KPST went silent. The station was evicted from its studios and its STL link could not be operated from the new location. KPST hoped to have the station up and running within a few weeks.[6][7] The station resumed broadcasting on February 4, 2010. During that time, KPST aired only infomercials on its main channel, 24 hours a day.[8]
The call letters were changed to KFFV on November 15, 2010. The station was purchased at bankruptcy auction by OTA Broadcasting on June 30, 2011;[9] the sale was completed on October 12.
KFFV's logo used circa 2013
In January 2013, WeatherNation was added to channel 44.5. It was later replaced by Cozi TV.
On March 12, 2015, KFFV's sister station KVOS-TV's main channel, MeTV, had "soft-launched" to sub-channel 44.6.[10]
Weigel Broadcasting agreed to acquire KFFV and KVOS-TV, along with KAXT-CD and KTLN-TVinSan Francisco, in a $23.2 million deal on October 18, 2017.[11] The sale was closed on January 15, 2018, with KFFV and KVOS now under Weigel ownership.[12]
On January 17, 2018, Weigel terminated KFFV's carriage agreements with the networks aired under OTA ownership, and switched to a near-duplication of KVOS' services, with MeTV replacing Evine on channel 44.1, Movies! replacing Azteca América on 44.2, and AAT replaced by H&I on 44.3 (AAT moved to KUSE-LD4).[2] Cozi returned to Seattle on two other Seattle area stations: low-power TV station KYMU-LD in 2019 and on KIRO-TV's third digital subchannel in 2020.[13][14] Azteca left the air at the end of 2022 without ever finding a new Seattle affiliate, with KBS World's coverage expanding on local cable channel KO-AM TV, which it already affiliated with.
