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KHYZ

Radio station in Mountain Pass, California, United States

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KHYZ (99.7 FM) is a radio station, licensedtoMountain Pass, California. It broadcasts a dance radio format branded as Vibe 99.7. The station is owned by Richard Heftel's Heftel Broadcasting Company, with studios in Las Vegas, Nevada.

History[edit]

The concept for the stations was developed by Howard Anderson. At the time, Anderson was the vice president of marketing of the Desert Inn. He recognized that residents of Southern California represented a large portion of Las Vegas tourism, that travelers heading to Vegas on I-15 were a captive audience for advertising local casinos and hotels (as an alternative to prohibitively expensive ad time in Los Angeles itself), and that there were little to no radio stations along the corridor. While his plans were briefly stalled by the death of Desert Inn owner Howard Hughes, Anderson began to actively pursue the establishment of his highway radio stations in 1978. He scouted two transmitter sites; Calico Peaks near Yermo, California, and Clark Mountain near Mountain Pass, California, which he believed would provide sufficient coverage of the route.^[2]

The two stations launched as KRXV and KXVR in 1980; their formats featured songs by performers associated with Las Vegas (such as Frank Sinatra, and advertising for events and attractions in the city. The music content later shifted to a straightforward adult contemporary format. During the morning hours, the stations carried local programming and advertising for the Barstow, California market, as Anderson believed that casino advertisers were not interested in the timeslot.^[2]

In December 1984, KXVR 99.5 FM increased its power from 2,200 to 10,000 watts.

In April 1988, translator K252CQ 98.3 FM was added to provide supplementary coverage to the Victor Valley area.

In March 1991, KHWY 98.9 FM in Essex was added to provide coverage to Laughlin and along I-40.^[3]

In June 1992, KXVR changed its call letters to KHYZ. In June 2002, KHYZ moved from 99.5 FM to 99.7 FM, and decreased in power to 8,400 watts.

In June 2009, KHYZ added a booster signal in Las Vegas to improve its coverage in the city itself. KHYZ later relocated its main transmitter and increased the power to 50,000 Watts.

In August 2009, The Highway Stations laid off 10 employees, including the 4 on air personalities in favor of a fully automated format, due to budget cuts. The station was then rebranded as The Highway.^[4]

In September 2010, Highway Radio merged with What's On, a company which produces What's On Magazine. Highway Radio's Vice President/General Manager was let go along with another employee from the Los Angeles office. The Los Angeles office was then closed down.^[5]

The Highway Vibe[edit]

On July 2, 2011, after KVBEinMoapa, Nevada was taken over by Jelli under a local marketing agreement and relaunched with an interactive CHR format, KRXV/KHYZ/KHWY began to air dance radio programming produced by its former operators under the Vibe branding from 12 a.m. to 5 a.m. nightly.^[6] On September 12, 2011, The Highway flipped to dance music full-time as Highway Vibe.^[6] The format was short-lived, however; the stations would return to the hot adult contemporary format by November 2011, maintaining the Highway Vibe branding, while keeping some Dance music in the playlist.^[7]

In early-2017, parent company KHWY, Inc. filed for chapter 11 bankruptcy, and the Highway Vibe network was put up for auction. Heftel Broadcasting Company won the auction with a $620,000 bid, with the Educational Media Foundation having offered $525,000 for just KRXV and KHYZ.^[8]

Vibe 99.7[edit]

On October 5, 2023, KHYZ became Vibe 99.7, programmed by the staff of Las Vegas station KGHD-LD Acid 87.7.^[9] KRXV and KHWY continued as Hot AC format, Highway Vibe, which also simulcasts on KHYZ-HD2.

See also[edit]

• Highway Country
• The Highway Drive
• Highway Vibe

References[edit]

External links[edit]

• Official website
• Facility details for Facility ID 34555 (KHYZ) in the FCC Licensing and Management System
• KHYZinNielsen Audio's FM station database