| Broadcast area | Merced area |
|---|---|
| Frequency | 96.3 MHz |
| Branding | KUBB Country 96.3 |
| Programming | |
| Format | Country |
| Ownership | |
| Owner |
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| History | |
First air date | July 4, 1978 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 7707 |
| Class | B |
| ERP | 1,950 watts |
| HAAT | 629 meters (2,064 ft) |
| Links | |
Public license information |
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| Webcast | Listen Live |
| Website | KUBB.com |
KUBB (96.3 MHz) is a commercial FM radio station broadcasting a country music format. LicensedtoMariposa, California, the station serves the Merced area of California's Central Valley. The station is owned by the Stephens Media Group, through licensee SMG-Merced, LLC.[2] The station carries the syndicated morning drive time show Big D and Bubba.
KUBB's studios and offices are in Merced. The transmitter is off North Mount Bullion Hill Road in Mount Bullion.[3] KUBB has an effective radiated power of only 1,900 watts, but with its tower at 629 meters (2064 feet) in height above average terrain (HAAT), its signal covers a good part of the Central Valley, heard in Fresno and Modesto with a good radio.
On July 4, 1978, the KUBB signed on for the first time.[4] It was owned by Mariposa Broadcasters and has broadcast from Mount Bullion since going on the air. It has always had a country music format.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to the Stephens Media Group.[5] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.
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37°32′02″N 120°01′48″W / 37.534°N 120.030°W / 37.534; -120.030
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