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| Broadcast area | Hesperia-Apple Valley, California |
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| Frequency | 103.1 MHz |
| Branding | La X 103.1 Y 910AM |
| Programming | |
| Language(s) | Spanish |
| Format | Regional Mexican |
| Ownership | |
| Owner |
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| History | |
First air date | August 18, 1980 (1980-08-18) (as KVVQ) |
Former call signs | KVVQ (1980–1985) KVVQ-FM (1985–1997) KHDR-FM (1997–2000) KVFG (2000–2019) |
Call sign meaning | KLaX Victor Valley |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 72717 |
| Class | A |
| ERP | 250 watts |
| HAAT | 475 meters (1,558 ft) |
Transmitter coordinates | 34°36′44.0″N 117°17′29.0″W / 34.612222°N 117.291389°W / 34.612222; -117.291389 (KVFG) |
| Repeater(s) | 910 KMPS |
| Links | |
Public license information |
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| Webcast | Listen live |
| Website | lax1031 |
KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensedtoVictorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a regional Mexican format. KXVV's studios and transmitter are located in Hesperia. KXVV is also simulcasted on Sister Station 910 AM
The station signed on August 18, 1980, as KVVQ, a top 40 outlet owned by Kenneth B. Orchard.[2] The call letters were changed to KVVQ-FM in 1985.[3]
In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format.[4] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million.[5] The new owner changed the call sign to KHDR-FM.[3]
In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting.[6] Infinity changed the call letters to KVFG[3] and made the station a simulcastofKFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio.[7][8]
On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAKinHesperia, California.[9] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route".[10]
On February 2, 2017, CBS Radio announced it would merge with Entercom.[11] The merger was approved on November 9, 2017, and was consummated on November 17.[12]
On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.[13] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV.
On August 26, 2019, at 6 P.M. PDT, the station flipped to a Regional Mexican format, branded as "La X 103.1".
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| Victor Valley |
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| Barstow/Baker |
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| Defunct |
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El Dorado Broadcasters
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| Victorville, CA |
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| Yuma, AZ |
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