Kithakithalu started divisively but sneaked through with success as the other major summer releases bombed at cinemas. Along with Pokiri, it was the only film which fared well at summer in Telugu cinema.[3][4][5]
Relangi Rajababu is such a "nice guy" that he files a case against a girl who attempted to harass him, and did not succumb to her, because he wished to remain "pure" for the woman he marries. After landing a job as an SI, his parents force him to get married because his dowry will be useful for his sister's wedding. No girl wants to marry him now, because they wonder if he is man enough since he rejected a girl like her. He ends up marrying a rich, plump girl Soundarya after his parents and family threaten to commit suicide if he doesn't accept the proposal. Now this "nice guy" suddenly turns to other women and wants to divorce his fat wife. His attempts to make her grant him a divorce and whether he turns over a new leaf is the rest of the story.
The film was initially scheduled to release on 28 April 2006.[6]
A critic from Telugucinema.com called the film "A time pass movie" and added that "In these times of gory (blood) films, Kitakitalu is a non-injurious film".[7] A criic from Cinegoer.com wrote that "This movie would have done well had it been released in the 70s or even the 80s. Two decades ago it might have been humorous, but not now. The subject itself is stale, the comedy is not up to EVV's potential, and the actors don't have exceptionally funny dialogues or even good timing".[8]
