Launched in September 2008, Leadel (also, Leadel.NET) was founded by the President of the European Jewish Congress, Moshe Kantor. Leadel was created to provide a new-age, Web 2.0 based media portal to young Jewish professionals from around the world to connect generations, interact and find inspiration.[2]
What began as a journalistic approach with one-on-one interviews with prominent Jews such as Natan Sharansky, Alan Dershowitz, and Bernard-Henri Lévy[3] led to live interactive events both on site locations and on the Web to connect and inspire Diaspora communities, Jewish professionals, and Israel to each other.[4]
Leadel spotlights are collections of interviews, short mini series, and educational videos that show the variety of Judaism and Jewish identity in the 21st century.[6]
Shevet Achim is a joint initiative and project between the offices of Yuli Edelstein, Israeli Minister of Diaspora Affairs, and the European Jewish Congress.[7]
Shevet Achim provides alternative, accessible means of communication between Jewish Diaspora communities and leading Israeli government officials. Each event uses video conferencing and Webcast technology to create bridges across geographical borders.
Live events take place approximately every other month using Internet based Webcasting as an access and distribution tool for interaction. Content discusses current media issues and topics ranging from Israeli media to Iran to Jewish perspective.[9]
Leadel EDU is a platform that provides Jewish educational content for teachers and educators to enrich programming about Jewish identity and Israel in the 21st century.[10]
