The character was popularized in a 2005 viral video of game footage. In the video, having been absent during a discussion of a meticulous battle plan, Leeroy returns and ruins it by charging into combat while shouting his name as a battle cry. The video became an Internet meme.
In response to the meme, Blizzard added Leeroy Jenkins into World of Warcraft as an official non-player character and as a minion card, and later as a hero in the online card game Hearthstone.
The original video, titled Leeroy!!, was released by the World of Warcraftplayer guild "Pals for Life"[1] to video-sharing site Warcraftmovies on May 11, 2005.[2] The video features a group of players discussing a detailed battle plan for their next encounter while Leeroy is away from his computer, preparing a plate of chicken. This plan is intended to help Leeroy obtain a piece of armor from the boss monsters, but is ruined when Leeroy himself returns and, ignorant of the strategy, utters "Let's do this!" then immediately rushes headlong into battle shouting his own name in a stylized battle cry. As he runs in, one of the companions says "oh my God, he just ran in." After his companions sit silent for a moment in disbelief, they try to save him, but the chaotic nature of the fight leads into everyone being killed by the boss monsters. The guild chastises Leeroy for rushing into the fight without any planning, to which he retorts, "At least I have chicken!"[citation needed]
The Internet meme started with the release of the video clip called A Rough Go[3] to the World of Warcraft game forum in a thread titled "UBRS (vid) Rookery Overpowered! blue plz.", which presented the video in a serious context.[4] The thread requested that other players provide help with strategy and that Blizzard reduce the difficulty of the encounter. The video spread as an Internet meme, and Leeroy's response to the other players' chastisements, "At least I have chicken!",[3] was also much mimicked.
Origin
[edit]Ben Schulz, player of Leeroy Jenkins, at the 2007 BlizzCon
When asked in April 2008 about his actions in the video by National Public Radio, Ben Schulz said the players "were drinking 40s and just yelling at each other."[5] As time went on, some began suggesting that the video may have been staged, which Schulz refused to confirm or deny.[3] In December 2017, Schulz, along with Ben "Anfrony" Vinson, who recorded the video, released what he described as a first take or dry run of the video.[6] Vinson stated, "We didn't think anyone would believe it was real, we thought it was so obviously satire."[7]
Leeroy Jenkins was included as a card within the World of Warcraft Trading Card Game released on October 25, 2006, with art by Mike KrahulikofPenny Arcade fame.[8] A "Leeroy Jenkins" Legendary card was later released in Blizzard's online card game Hearthstone, as part of the game's base ("Classic") set,[9][10] using the same art as that of the WoW Trading Card Game.[11]
The May 2005 issue of PC GamerUK featured an article on the video, titled "The Ballad of Leeroy Jenkins". The article took the position that the video was designed as a negative commentary on the kind of "nerd-guilds" whose members fastidiously plan raids with all the seriousness of actual military tacticians. They added that they felt Leeroy is the hero acting against the geekiness of his guild.[13] In a 2009 article in the Armed Forces Journal titled "Let's Do This!: Leeroy Jenkins and the American Way of Advising," Capt. Robert M Chamberlain links Jenkins to the American approach to advising the indigenous armed forces in Iraq.[14]IGN placed Jenkins 10th on their 2017 list of best Blizzard characters, noting that he represents the crossing of a line which typically separates a game's content and its community.[15]
In 2008, Blizzard added an achievementtoWorld of Warcraft called "Leeeeeeeeeeeeeroy!", which awards the title of "Jenkins" to players who kill 50 of the rookery whelps from the video within 15 seconds.[16] Blizzard also added a "Leeroy Jenkins" card to their popular online card game Hearthstone.[17] In March 2022, Leeroy Jenkins debuted as a playable mercenary character in Hearthstone's Mercenaries game mode.[18]
