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| Company type | Privately held company |
|---|---|
| Industry | Fashion |
| Founded | 2013[1] |
| Founder | Roman Kirsch[2] |
| Headquarters | , |
Number of locations | 24 (Europe)[3] (2017) |
Area served | Europe |
Key people | Roman Kirsch, Founder and CEO Robin Müller, Co-Founder and CTO Matthias Wilrich, Co-Founder and COO |
| Revenue | €75 million[4] (2016) |
| Website | www |
Lesara was a clothing e-commerce site founded in Berlin in 2013. On November 9, 2018, the company filed for bankruptcy.[5]
Lesara was founded in 2013 by CEO Roman Kirsch, COO Matthias Wilrich, and CTO Robin Müller.[6][7] The company's head office was located at the Schicklerhaus in Berlin, Germany, and the second office was in Guangzhou, China.[6]
Lesara was one of the first companies that used the concept of agile retail within the fashion industry.[8] Agile retail is a direct-to-consumer retail model that uses big data to try to predict trends, manage efficient production cycles, and optimize turnaround on emerging styles.[9] The company used data acquired from Google, social media, and blog posts, then analyzed it to identify current trends.[10]
In 2015, Lesara GmbH initiated a legal action against Daniel Brückner, but the case was dismissed by the Landgericht Köln (Regional Court, Cologne) in 2016.
In September 2016, Beobachter reported about alleged illegal crossed-out prices in Switzerland, citing Guido Sutter, chief legal adviser of Federal Department of Economic Affairs, Education and Research (SECO) in Switzerland.[13]
In early 2018, manager magazin reported that Lesara inflated revenue figures by not accounting for returns.[5]
In November 2018, Lesara CEO Roman Kirsch filed for bankruptcy.[14]
