The Lion Mark is a British consumer symbol developed in 1988 by British Toy & Hobby Association (BTHA) and used to identify toys denoted as safe and of high quality.[1]
It represents a red and white lion face in a triangle with a yellow background and green borders.[1]
This conformity mark is voluntary and only members of the British Toy & Hobby Association can use it.[2]
It certifies conformity to EN 71 standards[3] and EN 62115 in the case of electrical toys.[4]
The Lion Mark is also used to indicate shops as "Approved Lion Mark Retailers", in accordance with a joint initiative of the British Toy & Hobby Association with the Toy Retailers Association (TRA).[5]
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