Lochmuir is a brand name for salmon created by UK retailer Marks & Spencer to help market Scottish salmon. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The fish is sourced from salmon fish farms in various regions of Scotland.[citation needed] The name brand was launched in mid-2006.[1][2][3][4][5][6]
The salmon is farmed at sites around Scotland by supplier Scottish Sea Farms.[7] According to the supplier, it is grown on farms in Scotland, Shetland and Orkney.[8] The salmon are given a unique feed to make them rich in omega-3 fatty acid,[9] and are allowed to grow more slowly than the Norwegian salmon that make up most of the UK supply.[9]
