Lucky Saint was developed by Luke Boase in collaboration with an established brewery in the German state of Bavaria, after two years of collaborating with several breweries across Europe to develop a new low-alcohol beer. Unlike previous attempts, this beer was left unfiltered.[1] Lucky Saint is brewed in Germany for the UK market, because UK law requires that if it were produced domestically it would have to contain no more than 0.05% alcohol in order to be labelled "alcohol-free", however this does not apply to products produced in the EU where the limit is only 0.5%.[2]
The Lucky Saint brand was officially launched in the UK in October 2018.[3] In January 2020, Lucky Saint launched on draught,[4] and by January 2024 was available on tap in over 1,000 pubs across the UK.[5] In December 2023 a "Hazy IPA" variety was introduced, also at 0.5%.[6]
Lucky Saint is currently brewed in Germany for UK-based Not Another Beer Co Ltd, a private limited company incorporated in August 2017.[7]
The name "Lucky Saint" is an acknowledgement of the luck required to get the idea for the brand off the ground, and the saintly virtuousness of abstaining from alcohol. The brand's logo is a golden ladybird, a traditional symbol of good luck.[1]
^Speed, Madeleine (6 January 2024). "UK's alcohol-free beer". ft.com. Financial Times. Retrieved 14 April 2024. Lucky Saint says it is not reliant on teetotallers
