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| Broadcast area | Middle East and North Africa |
|---|---|
| Headquarters | Dubai, UAE |
| Programming | |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | MBC Group |
| Sister channels | MBC 1 MBC 2 MBC 3 MBC 4 MBC Drama MBC+ Drama MBC Action MBC Persia Al Arabiya Wanasah Al Hadath MBC+ Power MBC Variety HD MBC Bollywood MBC Masr MBC Masr 2 MBC Iraq MBC Pro Sports |
| History | |
| Launched | 26 October 2008; 15 years ago (2008-10-26) |
| Availability | |
| Terrestrial | |
| Oqaab (Afghanistan) | Channel 52 |
| Streaming media | |
| YouTube | Watch online (SD) |
MBC Max (stylized as MBC MAX) is a free-to-air movie channel that broadcasts non-stop Hollywood films and is an alternative to its sister channel MBC 2.[1]
MBC Max HD was launched on the 1st of July 2011.
The channel was launched as a test broadcast on 22 October 2008. During that time, it would continuously show its own promotional TV ad on loop. The channel's official launch date was the 26th of October at 7:00 pm U.A.E. time.[2] Its first aired film was Spider-Man.
MBC Max shows films with milder, more family-friendly content compared to MBC 2. MBC Max may not show horror films and other related genres. Furthermore, the channel does not show any film that contains extreme forms of violence. MBC Max even has slightly more censorship than MBC 2, but mostly with the audio, simply removing the majority of a film's bad language, as well as bigger cuts of other censored and sexual scenes.
MBC Max also features MBC 4 and MBC Action prints of animated and family films, always broadcasting in the middle of the afternoon U.A.E. time, as these films feature the same MBC 4-based and MBC Action-based, higher-level censorship. (This only applies to films that were originally on MBC 4 and MBC Action, as the animated and family films that premiered on MBC Max did not feature such censorship, even though many of those films later appeared on MBC 4 and MBC Action, unsurprisingly featuring censorship.)
Despite MBC Max's reputation for broadcasting mild films, it does however broadcast certain R-rated films, such as dramas and comedies, e.g. Me, Myself & Irene, albeit the audio was heavily edited since the film contained strong language. It is only important to the channel that films do not feature extreme visual violence and/or sexual themes.
Additionally, MBC Max broadcasts classical films more often than MBC 2, since the majority of Hollywood films from the 1960s and earlier are considered mild by today's standards.
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