Manager Tools Podcast, which was founded in 2005, is a weekly audio podcast by Michael Auzenne and Mark Horstman, which focuses on career advice and helping managers become more effective.[1][2] It was awarded People's Choice Podcast from Podcast Awards in 2008, and won the Best Business Podcast award in 2006, 2007, 2008, and 2012. In 2016, it was awarded the Legacy show in Business.[3][4]
The podcast hosts, Mark Horstman and Mike Auzenne, are both graduates of West Point, the United States Military Academy, where they first met.[5]
Auzenne spent nearly two decades in Corporate America as a manager and executive.[6] His corporate career includes executive assignments in technology and Program Management for MCI Inc. and Bell Atlantic as well as several entrepreneurial pursuits in the restaurant and retail fitness industries.
Horstman was a manager and executive in sales and marketing at Procter & Gamble. He has coached and trained managers and executives since 1988.[1]
Horstman and Auzenne learned about podcasting in 2005 and decided that this could be a way to disseminate their knowledge about effective management.[5] The co-founders have stated that they believe they can change the world by changing management, and that the way to change it is one manager at a time.[7] After starting with the weekly free podcasts, both hosts became co-founders of Manager Tools LLC, a management consulting firm.[1] They regularly consult to and train managers in Fortune 1000 companies around the world.[8]
The first Manager Tools podcast was published on June 26, 2005,[7] with the first Career Tools podcast published on December 4, 2008.[9] The first live podcast was recorded with an audience after a conference and was published on October 31, 2010.[7] The 500th episode was published on January 1, 2012.[10]
Most casts are about 30–40 minutes long, presented as a dialogue between the two hosts.[17] They cover a specific topic related to management or career development. Casts start with an overview of the points to be discussed, followed by the discussion point by point, and end with a summary of the points discussed.
Manager Tools main podcasts are available on the webpage and also through iTunes and RSS feeds.[18] The podcasts often refer to each other which in the past has created issues with new listeners. In order to help them, a collection of 'basics' casts has been created and is available on their website as well.[19] Those cover mostly 'The Management Trinity' as well as additional basic notions.
Manager Tools often refer to the DISC assessment when adapting management and communication styles to individuals,[21] which provides nonjudgmental language for exploring behavioral issues across four personality traits (dominance, influence, steadiness, and conscientious).
The show has attempted to expand globally. Since 2009, some of the podcasts and knowledge have been adapted in French,[22] and since 2010, in German. Adaptations are created by third-party listeners.
