MapHook combines GPS and mapping technologies to allow users to create geo-tagged digital memories about events, locations, and activities. These geo-tagged "hooks" contain user reviews, anecdotal information, available business details, and user-created images pertaining to the selected location.[1] These hooks are then published per user specifications to the public or select individuals. MapHook also displays points of interest that relate to Wikipedia articles, Groupon offers, or Yelp reviews within a user's selected vicinities.
In April 2011, MapHook joined with Groupon and began displaying regional Groupon offerings by user location.[5]
In August 2011, MapHook added the ability to attach YouTube videos to "hooks." MapHook also introduced the "Groups" concept, which allowed for the creation of user communities with user-set levels of privacy. MapHook also connected with Facebook, Twitter, and Google+ in order to merge with other social networking platforms.[6]
In September 2011, MapHook partnered with ThinkGeek and their “Timmy the Monkey Sticker Map Project,” which documents the global reach of ThinkGeek customers by using MapHook.[7][8]
In April 2012, MapHook and the World Wildlife Fund teamed together again for Earth Hour, which took place in 2012 on March 31.[11] As part of the Earth Hour MapHook Project, the World Wildlife Fund asked Earth Hour participants to post hooks on MapHook in order to chart participation and share experiences.[12]
