Mave:
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Mave: in the MV for their debut single "Pandora"
From left to right: Marty, Zena, Siu, Tyra | |
| Background information | |
| Genres | K-pop |
| Years active | 2023 (2023)–present |
| Labels | Metaverse Entertainment |
| Members |
|
| Website | Official website |
Mave: (Korean: 메이브; stylized as MAVE:), is a South Korean virtual girl group formed in 2023 by Metaverse Entertainment. The group consists of Siu, Zena, Tyra, and Marty, who are hyper-realistic, 3D CGI members that were created using machine learning, deepfake, and 3D production technology.[1][2]
Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]
The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]
On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.
On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.[9][10]
Names and positions are adapted from the group's official website:[11]
| Title | Details | Peak chart position |
|---|---|---|
| KOR | ||
| Pandora's Box |
|
— |
| "—" denotes a recording that did not chart or was not released in that territory | ||
| Title | Details | Peak chart position |
|---|---|---|
| KOR | ||
| What's My Name |
|
— |
| "—" denotes a recording that did not chart or was not released in that territory | ||
| Title | Year | Peak chart positions | Album |
|---|---|---|---|
| KOR | |||
| "Pandora" | 2023 | —[A] | Pandora's Box |
| "What's My Name" | — | What's My Name | |
| "—" denotes a recording that did not chart or was not released in that territory | |||
| Title | Year | Director | Length | Ref. |
|---|---|---|---|---|
| "Pandora" | 2023 | Dong-hyeok Seo (Flipevil) | 3:32 | [13][14] |
| "What's My Name" | Oui Kim (Oui) | 3:34 | [15] |
| Award ceremony | Year | Category | Nominee/work | Result | Ref. |
|---|---|---|---|---|---|
| Hanteo Music Awards | 2023 | Special Award – Virtual Artist | Mave: | Nominated | [16] |
Description: [Oui Production] Director - Oui Kim
| International |
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| Artists |
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