Merlin Carl Wittrock (January 3, 1931 – November 28, 2007) was an American educational psychologist.[1] He received the E. L. Thorndike Award in 1987.
He was born in Twin Falls, Idaho in 1931. He received a bachelor's and master's degrees from the University of Missouri and his PhD from the University of Illinois.[2]
Wittrock is best known for his generative theory of learning.[1] He first published this theory in 1974.[3] It is the parent of many current theories of academic motivation.[4]
Wittrock had three children with his wife, Nancy.[5] He died of heart failure in November 2007 at the age of 76.[6]
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