Milica Pavlović (Serbian Cyrillic: Милица Павловић, pronounced[mîlitsapǎːʋloʋitɕ]; born 11 August 1991) is a Swiss-born Serbian singer. She came to prominence as a contestant on the singing competition show Zvezde Granda in 2011. Pavlović has released five studio albums: Govor tela (2014), Boginja (2016), Zauvek (2018), Posesivna (2022) and Lav (2023).
Pavlović was born on 11 August 1991 in Einsiedeln, Switzerland to parents Mirjana and Dragoslav, who divorced soon after.[1][2] Because her father continued working in Switzerland, she was brought up in the village of Gornji Bunibrod, near Leskovac by her paternal grandparents, Rada and Vladimir Pavlović.[2] In a 2019 interview, Pavlović stated that she had not spoken to her mother in ten years.[3] Pavlović graduated from the『Stanisav Binički』Music High School in Leskovac and also attended the singing school of Aleksandra Radović.
2010-2019: Career beginnings, Govor tela, Boginja and Zauvek[edit]
Pavlović debuted at the Radijski festival with the song "Dođi".[4] She rose to prominence as a contestant on the televised singing showZvezde Granda in 2011 and 2012, where she received particular notice for her stage performance.[5][6] She managed to reach the season final in 2012, finishing in the 8th place.[5] Upon Zvezde Granda, she was signed to Grand Production, through which she released her first single "Tango" in June 2012.[7] In October the same year, Pavlović also collaborated with folk singer Dejan Matić on the song "Čili". Her debut album Govor tela was released in June 2014 under Grand Production.[8] It was preceded by the singles "Pakleni plan" and "Sexy Senorita" in 2013. Govor tela was sold in two circulations of 30,000 copies.[9]
Her sophomore album Boginja was released in December 2016.[10] It also included previously released standalone singles "Selfie", "Demantujem" (2015), "La Fiesta" and "Ljubi ljubi" (2016). The album featured several stand-out hits, such as "Mogla sam" and "Boginja", while all eleven music videos have collectively accumulated close to 300 million views on YouTube as of June 2022. Pavlović released the music video for the song "Operisan od ljubavi" in July 2017, which was inspired by the 2000 movie Malèna.[11] In July the following year, she had a duet with Aca Lukas, titled "Kidaš me".[12] On 22 December 2018, Pavlović released her third studio album Zauvek, on which she collaborated with Greek songwriter Phoebus alongside her past collaborators.[13] In 2019, Pavlović became the brand ambassador for German retail brand DeichmanninSerbia and Bosnia and Herzegovina.[14]
In 2021, Pavlović had a lead role on the first season of the television series Pevačica, which aired on Superstar and Pink.[15] In 2021, she also co-founded the fashion brand Rouzhe along with Serbian designer Biljana Tipsarević.[16] On 11 April 2022, Pavlović independently released Posesivna under her newly founded label Senorita Music.[17][18] The album was preceded by three singles in 2021: "Crna jutra (Balkan S&M)", "Oko moje" featuring Saša Matić and "Dabogda propao". Posesivna was sold in 10,000 units.[19] Tracks "Šećeru", "15ica" and "Provereno" debuted on Billboard's Croatia Songs chart, the lattermost of which reached the top of the chart. Later that year, she announced her first solo concert at the Čair HallinNiš, titled Kraljica Juga (Queen of the South).[20] On 11 February 2023, Pavlović held the live show to a sold-out venue.[21]
Her fifth studio album, Lav, was released on 20 June 2023.[22] The lead single, "Venčanje", had been previously released in late May.[23] On December 23, Pavlović held a concert in the sold-out Belgrade Arena.[24] Her first EP, titled Milijarda, which referenced her reaching one billion views on all of her music videos together, was released on 13 May 2024.[25] Her regional tour continued in Novi Sad, where she performed at the Spens hall on June 15, in front of reported 8.000 people.[26]
