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Misbehaving: The Making of Behavioral Economics Richard Thaler , economist and professor at the University of Chicago 's Booth School of Business .[1] Nobel Prize for Economics in 2017.[2]
The book builds on Thaler's work as a behavioral economist in trying to present an alternate view point that humans bring along behavioral biases, are error prone, and are not always rational. This view point builds on his work from his previous book, Nudge
Thaler uses the book to talk to readers about how behavioral economic analysis can help look at areas ranging from household finance, to TV shows, National Football League Drafts and emerging disruptive businesses like Uber , in a new light.[3]
References [ edit ]
^ Thaler, Richard H. (9 October 2017). Misbehaving: The Making of Behavioral Economics ISBN 9780393080940
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