| "Multiply" | ||||
|---|---|---|---|---|
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| Promotional singlebyASAP Rocky featuring Juicy J | ||||
| Released | October 3, 2014 (2014-10-03) | |||
| Recorded | 2013–14 | |||
| Genre | Hip hop[1] | |||
| Length | 3:44 | |||
| Label | RCA | |||
| Songwriter(s) |
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| Producer(s) | Curtis Heron | |||
| ASAP Rocky singles chronology | ||||
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| Juicy J singles chronology | ||||
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"Multiply" is a hip hop song recorded by American rapper ASAP Rocky, which was made available for online streaming on October 3, 2014. Four days later, it was released as a digital single by RCA Records. The song features Juicy J and was produced by Curtis Heron. A music video for the track was co-directed by ASAP Rocky and Shomi Patwary. The single serves as a promotional single for Rocky's second studio album At. Long. Last. ASAP (2015).
On October 2, 2014, ASAP Rocky announced that he had signed a contract with William Morris Endeavor and would be represented by the agency worldwide. The same day, ASAP Yams and ASAP Rocky posted links to the website FlackoJodyeSeason.com, and announced a release for midnight.[2] The song, along with the music video, was released at midnight on the website, which had previously displayed a countdown timer. Upon the release, ASAP Rocky teased the release of his second studio album but gave no further details.[3][4]
"Multiply" is three minutes and 44 seconds long (3:44).[5] The song was produced by Curtis Heron and features Juicy J.[6] In the song, ASAP Rocky makes several references to the fashion industry, saying "I'm the motherfuckin' lord of this fashion shit / Don't I deserve just to brag a bit?" and mentioning designer brands Balmain and Maison Martin Margiela.[7] He also mocks fashion labels Been Trill and Hood By Air, which he has supported in the past. Further, ASAP Rocky honors deceased rapper Pimp C with the line "Even in my will, keep it trill to the day I peel."[4]
The record was physically released as a b-side to the white 7" LPFJ2 vinyl record released for Record Store Day in 2015
Been Trill responded to the song by selling T-shirts printed with a screenshot of A$AP Rocky standing in front of a screen displaying a verboten sign placed over the Been Trill logo. He also showed disappointment towards ASAP Rocky but complimented the song and music video.[8] Consequence of Sound described the sound of the song as a "gritty, hard-hitting anthem", while James Harris of Complex called it "aggressive" and an "absolute banger".[7][9]
The music video for "Multiply", co-directed by ASAP Rocky and Shomi Patwary, takes place in New York City and features the ASAP Mob rapping in a room equipped with numerous LED lights, on the streets of New York, and the subway. Rapper Yung Gleesh and M-1ofDead Prez also make appearances in the video.[3][10]
| Chart (2014) | Peak position |
|---|---|
| Belgium (Ultratip Bubbling Under Flanders)[11] | 79 |
| Belgium Urban (Ultratop Flanders)[12] | 40 |
| UK Singles (Official Charts Company)[13] | 184 |
| UK Hip Hop/R&B (OCC)[14] | 27 |
| USHot R&B/Hip-Hop Songs (Billboard)[15] | 49 |
ASAP Rocky first performed "Multiply" with ASAP Ferg during the latter's set at the Coachella Valley Music and Arts Festival in April 2014.[16]
| Country | Date | Format(s) | Label | Ref. |
|---|---|---|---|---|
| Australia | October 7, 2014 | Digital download | RCA Records | [17] |
| Canada | [18] | |||
| New Zealand | [19] | |||
| United Kingdom | [20] | |||
| United States | [21] |
| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA)[22] | Gold | 500,000‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
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ASAP Rocky songs
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| Live. Love. ASAP |
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| Long. Live. ASAP |
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| At. Long. Last. ASAP |
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| Testing |
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| Don't Be Dumb |
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| Other songs |
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| Featured songs |
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| Studio albums |
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| Singles |
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| Featured singles |
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| Other songs |
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| Related articles |
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