MyFitnessPal is a smartphone application which uses gamification elements for exercise and diet management. The app provides multiple features for diet management. These features include the ability to enter data about food consumed, either manually or by scanning bar codes[1] and Meal Scan, a computer vision technology developed by Passio Inc., that allows users to log meals by pointing their cameras at ingredients and recipes.[2] MyFitnessPal has a database containing over 14 million foods,[3] with metrics to track exercise and calories.[3] MyFitnessPal can be used to accurately track the macronutrient content of all foods as well as the user's total carbohydrate, fat and protein intake.[4]
MyFitnessPal connects with other fitness apps like Garmin Connect, Fitbit, Samsung Health, and Apple Watch. The app is free with extra features available for purchase.[5]
Released in September 2005, MyFitnessPal was developed by Mike Lee, with his brother Albert Lee later joining him to launch the app and the company.[6][7]
On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million.[8] MyFitnessPal had 80 million users at the time.[9]
On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications.[10]
In January 2017, founders Albert Lee and Mike Lee departed from the company to pursue other business ventures.[11]
On October 30, 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo.[12][13] In 2021, MyFitnessPal partnered with Sprouts Farmers Market. Through this partnership, users were introduced to new healthy recipe ideas, food and health-related articles and other content.[14][15]
On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal.[16] The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers or government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach the week of 19–25 March and learned that the leak happened sometime in February.[17]
