Manhattan Cable (subsequently referred to as the MSG Network) debuted in the spring of 1969 and did all home events from the Madison Square Garden: New York Knicks basketball, New York Rangers hockey, college basketball, horse shows, Golden Gloves boxing, tennis, the Westminster Dog Show, ice capades, professional wrestling, etc. The first reference to the channel as “MSG Network” was sometime around 1971–72, although the name did not become official until 1977.
Meanwhile, HBO began simulcasting some MSG games in 1972 beginning with the Rangers/Vancouver Canucks game on November 8, 1972 (the first ever program televised on HBO, to a few subscribers in Wilkes-Barre, PA). 1974–75 marked the only year in which HBO used MSG announcers for their feed. Because HBO is a premium cable service, this created a burden on announcers to fill in dead airtime on HBO while commercials aired on MSG Network. HBO did not broadcast Knicks or Rangers games after the 1976–77 season.
When the MSG/HBO marriage ended in 1977, Madison Square Garden proceeded to seek a new partner to launch a national network to show off its events. So for several years, beginning with the 1977–78 season, all MSG home events (such as those involving the Knicks, Rangers, etc.) were then televised on a fledgling network that would eventually become known as the USA Network. This channel, which debuted on September 22, 1977, was a continuation of the existing MSG Network. The key difference, however, was that it was now nationally syndicated via satellite rather than terrestrially. It was also the first cable channel to be supported by advertising revenues. By this time (as previously alluded to), the channel was officially called the “Madison Square Garden Network” or MSG Network.
On April 9, 1980, the Madison Square Garden Network changed its name to the USA Network.[3] This occurred when the ownership structure was reorganized under a joint operating agreement by the UA-Columbia Cablevision cable system (now known as Cablevision Systems Corporation) and MCA (then the parent of Universal Studios, now owned by NBC Universal). Things took a step further one year later when Time Inc. (which eventually merged with Warner Communications to form Time Warner) and Paramount Pictures Corp. (then a division of Gulf+Western, now owned by Viacom) took minority ownership stakes in the USA. G+W also owned the New York Rangers and the MSG regional sports television network (both later owned by Cablevision, but spun off in 2010).
As previously mentioned USA's (or UA-Columbia as it was known at the time) coverage[4] begin in the 1979–80 season as a Monday night series[5] with Dan Kelly[6][7] doing play-by-play alongside a variety of commentators including Pete Stemkowski, Lou Nanne, and Brian McFarlane. Scott Wahle was the intermission host.
For the 1980–81 season,[8] some Sunday night games were added. Dan Kelly once again, did most of the play-by-play alongside Mike Eruzione.[9][10][11] Dick Carlson and Jiggs McDonald also did play-by-play work on occasion. In addition, Don Cherry was a commentator for at least one game. Meanwhile, Jim West was the host for most games.
In April 1982, USA outbid ESPN for the NHL's American national television cable package with $8 million (at least $2 million more than what ESPN was offering).[17]
Things pretty much remained the same for USA during the 1982–83 season.[18] Dan Kelly and Gary Green called most games, while Al Albert did play-by-play or hosted on several playoff[19] games, including two games of the Stanley Cup Finals from Nassau Coliseum.[20][21] USA didn't cover any playoff games on April 7, 1983, because they were broadcasting second-round highlights of The Masters. This was followed by a West CoastNBA telecast.
In the 1983–84 season, USA covered over 40 games[22][23] including the playoffs.[24] While Gary Green did all games, Dan Kelly and Al Albert did roughly 20 games each. Meanwhile, Jiggs McDonald helped broadcast at least one game.
For USA's final full season of NHL coverage in 1984–85,[25][26] Dan Kelly[27] and Gary Green once again, did most games, while Al Albert and Green called the rest. In all, the USA Network covered about 55 games, including 33 in the regular season.[28] Also, Hartford Whalers goaltender Mike Liut was added as a studio analyst for the Stanley Cup Finals.[29][30]
Meanwhile, for increased publicity opportunities, the Stroh Brewing Company[31] turned to such sports as hockey—which had been overlooked by Anheuser and Miller—and sponsored broadcasts of National Hockey League games on the USA cable network.[32]
Seldom during the early rounds of the playoffs did USA carry an away game of one of the three New York-area teams (New York Rangers, New York Islanders, or New Jersey Devils) since WOR-TV New York, at the time available on most of the nation's cable television systems, often carried that away game of the New York-area team both locally in New York and on its "superstation" feed. One exception was a playoff game between two of the New York-area clubs, since WOR was usually barred from carrying it since the home team's cable-television contract superseded the visiting club's over-the-air television deal.
After the 1984–85 season, the NHL Board of Governors chose to have the USA Network and ESPN submit sealed bids. ESPN won by bidding nearly $25 million for three years, about twice as much as the USA Network had been paying. The contract called for ESPN to air up to 33 regular season games each season, the NHL All-Star game, and the Stanley Cup playoffs.[33][34]
After the USA Network lost the rights to the NHL to ESPN, they largely abandoned sports after the early 1990s as the channel shifted almost exclusively to scripted entertainment. Beginning in 2006, USA began carrying some coverage of top level hockey by cooperating with NBC's coverage of ice hockey at the Winter Olympicsin2006, 2010, and 2014; these games were mostly daytime contests that would not preempt the network's increasingly popular prime time programs.
As part of a 2011 contract renewal, Comcast's properties earned exclusive national rights for all Stanley Cup playoffs through 2021. Because NBC and NBC Sports Network cannot carry all of the games on those two outlets alone, other Comcast properties would need to be used; USA was initially not used, due to the risk of preempting its popular prime time lineup, and the company instead used CNBC and NHL Network as the overflow channels for the first four years of the contract. In 2015, Comcast announced that the USA Network would carry some games in the first two rounds of the Stanley Cup Playoffs, mainly on Tuesday and Wednesday nights,[35][36][37] returning the NHL to USA Network for the first time since 1985.[38]
On January 22, 2021, an internal memo sent by NBC Sports president Pete Bevacqua announced that NBCSN would cease operations by the end of the year, and that USA Network would begin "carrying and/or simulcasting certain NBC Sports programming," including the Stanley Cup playoffs and NASCAR races, before NBCSN's shutdown. Peacock, NBCUniversal's new streaming service, will also carry some of the network's former programming starting in 2022.[39][40] The move was cited by industry analysts as a response to the impact of the COVID-19 pandemic on the sports and television industries, the acceleration of cord-cutting, as well as formidable competition from rival sports networks such as ESPN and Fox Sports 1.[41]
But with the NBC Sports contract expiring at the end of the 2020–21 season, the league desired to split its U.S. national media rights between multiple broadcasters.[42] On March 10, 2021, the NHL announced that ESPN/ABC would serve as one of the new rightsholders under a seven-year contract. Its deal included 25 regular season games for ESPN and ABC (including opening night, the All-Star Game, and other special events), 75 exclusively telecasts and all out-of-market games on ESPN+, rights to half of the Stanley Cup playoffs, first choice of Conference Finals, and four Stanley Cup Finals over the length of the contract.[43][44] On April 26, 2021, Sports Business Journal reported[45] that NBC had officially pulled out[46] of bidding for future NHL rights. The next day, Turner Sports announced that they had agreed to a seven-year deal to be the other NHL rightsholder, including up to 72 regular season games including the Winter Classic, the other half of the Stanley Cup playoffs, and three Stanley Cup Finals.[47] Analysts believed that once ESPN obtained not only more Stanley Cup Finals (four out of three) than NBC desired but also overall hockey content, it was not worth spending more money on a smaller package in contrast to what they were last paying the NHL.[48]
USA's national coverage was blacked out in the New York metro and Minnesota area due to the local rights to their respective teams in that markets. In the New York area, SportsChannel New York aired three games at the Nassau Veterans Memorial Coliseum, and WOR televised two games in Bloomington, Minnesota while KMSP aired every game of the series in the Minnesota area. This occurrence continued through the Islanders' next three consecutive Stanley Cup Finals appearances. In the 1982 Stanley Cup Finals, SportsChannel New York airing the first two games at Long Island, and WOR televising two games in Vancouver in that area. This practice was reversed in 1983, with WOR televising the first two games in Edmonton, and SportsChannel New York airing the Long Island games. The next year, SportsChannel New York returned to airing the first two games, while WOR aired the next three games. For USA's final year of broadcasting the Stanley Cup Finals, Philadelphia's PRISM aired the first two at the Spectrum while WTXF aired the next three in Edmonton.
^Podnieks, Andrew (9 October 2009). Collins gem Hockey Facts and Stats 2009-10. Toronto, Ontario, Canada: Harper Collins Publishers Ltd. p. 425. ISBN978-1-55468-621-6.
