Ned Kock
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| Nationality | Brazilian-American |
| Alma mater | University of Waikato |
| Occupation(s) | Professor Writer |
| Employer | Texas A&M International University |
Nereu Florencio "Ned" Kock is a Brazilian-American philosopher. He is a Texas A&M Regents Professor of Information Systems at Texas A&M International University.[1]
Kock holds a B.E.E. in Electrical Engineering from the Federal Technological University of ParanaatCuritiba, Brazil, a M.Sc. in computer science from the Institute of Aeronautical Technology, Brazil, and a Ph.D. in management with a concentration in information systems from the School of Management Studies, University of Waikato, New Zealand.
Kock is best known for employing biological evolution ideas to the understanding of human behavior toward technologies, particularly information technologies.[2][3][4][5][6] He developed media naturalness theory, an evolutionary communication media theory.[7] Kock is the writer of a popular blog on the intersection of evolution, statistics, and health.[8]
He developed WarpPLS, a nonlinear variance-based structural equation modeling software tool. The underlying mathematics employed in WarpPLS builds on the method of path analysis, developed by the evolutionary biologist Sewall Wright. WarpPLS has been used to study a variety of topics, including nursing education, password security risks, software testing, customer satisfaction, accounting education, and web-based homework.[9][10][11][12][13]
He has conducted research and written on the topic of academic plagiarism. His research and writings in this area have been discussed in The Chronicle of Higher Education, and contributed to considerable debate on the topic within the Association for Computing Machinery, and to the establishment of an ethics committee within the Association for Information Systems.[14] He was Founding Editor-in-Chief of the International Journal of e-Collaboration from 2004 to 2017.
Kock has also been a proponent of the use of action research in the study of human behavior toward technologies,[15] arguing that it can be used in investigations aimed at testing hypotheses in a postpositivist fashion.[16] As a result of his action research investigations, he developed a method for systems analysis and business process redesign that places emphasis on the optimization of communication interactions in business processes.[17]
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