Omni United Pte. Ltd is a tire manufacturer and distributor headquartered in Singapore. The company designs and produces tires in partnership with manufacturers based in Thailand, Indonesia, China and India. Omni United owns the Radar, Patriot and Corsa brand names, and markets, sells and distributes several other brand names as well. The company was founded in 2003 by G.S. Sareen, who prior to founding Omni United, was an entrepreneur in the e-commerce industry.[1] Omni United sells in excess of 5 million units of passenger and light truck tires a year in 50 countries.[2] The company currently sells more than two million units of passenger and light truck tires a year in the United States.
The company entered into motorsports with its Radar Tires brand in 2013. In November 2014, the company launched Timberland Tires, a partnership with apparel and footwear company Timberland, to create tires designed to be recycled into the outsoles of Timberland footwear apparel.[3] Omni United acquired Interstate Tire Distributor, a California-based wholesaler with six locations in four Western states, in October, 2015.[4] In June 2016, the company finalized the acquisition of Texas-based A to Z Tire & Battery, Inc. That business has since been renamed Omnisource.[5]
Brands
[edit]Radar Tires is the flagship brand of Singapore-headquartered Omni United.
Omni United sells products for passenger car, SUV, trailer, winter and commercial tires under the following main brand names:
The Radar Tires brand is owned by Omni United and was launched in 2006.[7] The brand includes passenger car, SUV, trailer, winter and commercial tires.
Timberland Tires is a collaboration between Omni United and Timberland.[8] The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland shoes.[9]
35 sizes of the Timberland Cross and 30 sizes of the Timberland A/T are currently available.[10]
Omnisource, formally A to Z Tire and Interstate Tire, was founded in 1926 as Amarillo Bus Company. Omnisource currently manages 2 warehouse locations in Texas and California, supporting wholesale customers, with 100,000 sq. ft. of warehousing space.[12]
In 2016, the company announced sponsorship of LPGA player Jodi Ewart Shadoff. As part of the agreement with Omni United, English-born Jodi Ewart Shadoff will wear the Radar Tires brand logo on her golf shirt and other apparel at all tournaments.[13] Jodi continues to represent Radar Tires in the 2020 LPGA season.[14]
