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| Product type | Automobiles |
|---|---|
| Owner | Great Wall Motor |
| Country | China |
| Introduced | 2018 |
| Website | https://www.oraev.com/ (Chinese) |
| Chinese name | |
| Simplified Chinese | 欧拉 |
| Hanyu Pinyin | Oūlā |
Ora (Chinese: 欧拉; pinyin: Oūlā; stylised in all caps) is a marqueofbattery electric cars established in 2018 by Chinese automaker Great Wall Motor (GWM).
According to GWM, Ora stands for "open, reliable and alternative", while also paying homagetoLeonhard Euler, a notable Swiss mathematician whose surname is phonetically translated as "Oula" in Mandarin Chinese.[1]
Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[2] At the time, the brand was launched with two initial models: the crossover iQ5 (later iQ) and city car R1 (later Black Cat).[3] Sales of the iQ officially kicked off the brand in August 2018.[4] The third Ora model R2 (later White Cat) was first previewed in June 2019,[5] with production officially beginning in July 2020.[6]
The Ora brand entered Europe, Thailand, Malaysia, South Africa and Australia in late 2022, Brazil in 2023, and Brunei in 8 December 2023. Ora was unveiled at Indonesia International Auto Show 2023 and is planned to be marketed in Indonesia in 2024.[7]
The naming of the "Cat" series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[8][9]
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