Jump to content
 







Main menu
   


Navigation  



Main page
Contents
Current events
Random article
About Wikipedia
Contact us
Donate
 




Contribute  



Help
Learn to edit
Community portal
Recent changes
Upload file
 








Search  

































Create account

Log in
 









Create account
 Log in
 




Pages for logged out editors learn more  



Contributions
Talk
 



















Contents

   



(Top)
 


1 History  



1.1  Background of global ownership of Orange: Before May 2000  





1.2  Evolution of business services arm of France Telecom: 20002006  





1.3  Launch of Orange Business Services: 2006present  







2 Organisation and operations  





3 Products and services  





4 Case studies  





5 See also  





6 References  





7 External links  














Orange Business






Deutsch
فارسی
Français
Русский
کوردی
Українська
 

Edit links
 









Article
Talk
 

















Read
Edit
View history
 








Tools
   


Actions  



Read
Edit
View history
 




General  



What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Cite this page
Get shortened URL
Download QR code
Wikidata item
 




Print/export  



Download as PDF
Printable version
 
















Appearance
   

 






From Wikipedia, the free encyclopedia
 

(Redirected from Orange Business Services)

Orange Business
Company typeSubsidiary
IndustryInformation technology
Consulting
PredecessorEquant (November 2000)
Global One (January 2000)
Founded1 June 2006; 18 years ago (2006-06-01)
(as Orange Business Services)

Key people

Aliette Mousnier-Lompre (CEO)
RevenueIncrease €7.930 billion (2022)[1]

Operating income

Increase €317 million (2022)[1]

Number of employees

Increase 30,000[1]
ParentOrange S.A.
Websitewww.orange-business.com

Orange Business, the business services arm of Orange S.A., is a global integrator of communications, products, and services for multinational corporations.[2]

On 16th February 2023, Orange Business Services got renamed to Orange Business.[3]

Orange Business offers integrated communications products and services to global enterprises in cloud computing, unified communications, collaboration, big data, Internet of things, and artificial intelligence,[4] which manage and integrate the complexity of international communications and software applications.[2]

Orange Business was founded on 1st June 2006,[5] through a rebranding and consolidation of the existing France Telecom businesses of Equant and Wanadoo.[6][7][8] Orange Business also acquired giants like Business & Decision and Basefarm in recent years who specializes in Analytics, Data Science, Cloud etc.

Operating in over 220 countries and territories, the company employs over 21,000 employees in 166 countries.[9] Over last few years, €700 million were invested in research and development with dedicated 8,000 employees including scientists, engineers, developers, designers, sociologists, and marketers.

Orange Labs is made up of 12 research and development and innovation centers across four continents and has 7,000 patents. It's ranked the 19th most innovative company worldwide.[10]

History[edit]

Background of global ownership of Orange: Before May 2000[edit]

In May 2000, the Orange brand, through a complex set of mergers and divisions,[11][12] was acquired and eventually retained by Orange S.A.,[13][5] then a fully owned subsidiaryofFrance Télécom. The chain of mergers that led to the May 2000 acquisition is as follows.

The inception of the Orange brand was in 1990 in the United Kingdom with the formation of "Microtel Communications Ltd"[14] - a consortium initially formed by Pactel Corporation (American), British Aerospace (BAe, now BAE Systems), Millicom, and Matra (French);[15] and later, to be wholly owned by BAe.[16] In July 1991, the Hong Kong-based conglomerate - Hutchison Whampoa through a stock swap deal with BAe, acquired a controlling stake of 65% in Microtel, who by then had won a license to develop a Personal communications network (PCN) network in United Kingdom.[15][16]

Subsequently, Hutchison renamed Microtel to Orange Personal Communications Services Ltd, and on 28 April 1994, Orange brand was launched in the UK mobile phone market . A holding company structure was adopted in 1995 with the establishment of Orange plc. In April 1996, Orange went public and floated on the London Stock Exchange and NASDAQ,[17] majority owned by Hutchison (48.22%),[18][19] followed by BAe (21.1%).[17] In June 1996, it became the youngest company to enter the FTSE 100, valued at £2.4 billion. And by July 1997 Orange had gained one million customers.

The stint as a public company came to an end in October 1999, when it was acquired for US$33 Billion by the German conglomerate - Mannesmann AG.[20][21] The Mannesmann's acquisition of Orange triggered Vodafone to make a hostile takeover bid for the German company. Shortly thereafter, in February 2000, Vodafone acquired Mannesmann for US$183 Billion and, decides to divest Orange as the EU regulations wouldn't allow it to hold two mobile licences.[22] France Télécom in May 2000, announced the acquisition of the global operations of Orange from Vodafone for US$37 Billion and the transaction was completed in August 2000.[23][24][25]

Evolution of business services arm of France Telecom: 2000–2006[edit]

With the strategic ambition to become an integrated player in managed data networks and IP-based communication and hosting for multinational and local enterprises,[26] France Telecom in January 2000 bought out its two partner's stake (Sprint Nextel and Deutsche Telekom) in the joint venture founded in January 1996- Global One for US$3.88 Billion.[27]

In November 2000, France Telecom acquired a controlling stake of 53% in Dutch-based network operator Equant,[28] part of the SITA group of companies which provided network services to the air transport industry. France Telecom started the process of integrating Global One unit with Equant in 2001 and acquired all outstanding Equant stock by 2005.[29][30]

Launch of Orange Business Services: 2006–present[edit]

On 1 June 2006, France Telecom announced the consolidation of the group's business services operations and rebranded the businesses of Equant and Wanadoo to a new single entity - 'Orange Business Services'.[31] The rebranding exercise created France Telecom SA's global brand for mobile telephony, as well as all broadband and business connectivity services - Orange.[31]

Organisation and operations[edit]

It operates in over 220 countries and territories and employs over 30,000 employees in 166 countries.[32] It is organised in the following geographical divisions:

It has five major services centers in Mauritius, Egypt, India , Brazil and France.

Products and services[edit]

It offers integrated communication products and services to global enterprises in cloud computing, unified communications, collaboration, Big Data, Internet of things and Artificial Intelligence which manage and integrate the complexity of international communications and software applications.[33][34]

The service and products portfolio include,

Case studies[edit]

The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management,[12][36][37] brand management,[11][12][37][38] PEST analysis,[11] financing methods of merger and acquisitions[36] and leveraged buyouts.[36]

See also[edit]

References[edit]

  1. ^ a b c Facts & figures - Orange Business Services www.orange-business.com
  • ^ a b "Orange Business Services - People and Presence". Orange SA. Retrieved 9 June 2012.
  • ^ "Orange Business: a new ambition for business services".
  • ^ "Orange Business Services named data communications service provider of the year 2012". 8 June 2012. Retrieved 9 June 2012.
  • ^ a b "Bloomberg Business week - Company Overview of Orange SA". Archived from the original on 16 January 2011. Retrieved 9 June 2012.
  • ^ "Bloomberg Business week - Company Overview of Orange Business Services". Archived from the original on 8 February 2008. Retrieved 9 June 2012.
  • ^ "Orange Business Services History". hoovers.com. Retrieved 9 June 2012.
  • ^ "LinkedIn - Orange Business Services profile". hoovers.com. Retrieved 9 June 2012.
  • ^ "Orange : Careers". Retrieved 9 June 2012.
  • ^ "Innovation in 2018". BCG Global. 7 July 2020.
  • ^ a b c "Management Case Study - Orange Romania". Coursework. Retrieved 9 June 2012.
  • ^ a b c "The Story of the Cellular Phone Brand Orange and how legal system affects branding (Case Code: BSTR002)". icmrindia.org. Retrieved 9 June 2012.
  • ^ "Orange SA History". hoovers.com. Retrieved 9 June 2012.
  • ^ "Orange SA profile". ide.go.jp. 20 November 2000. Retrieved 9 June 2012.
  • ^ a b "History of Cellular services". licensing.ofcom.org.uk. Archived from the original on 5 February 2013. Retrieved 9 June 2012.
  • ^ a b "The Facts : 2004" (PDF). na.baesystems.com. p. 107. Archived from the original (PDF) on 25 January 2007. Retrieved 9 June 2012.
  • ^ a b "BAe's record-breaking sterling Eurobond issue" (PDF). 22 June 1999. Archived from the original (PDF) on 7 May 2013. Retrieved 9 June 2012.
  • ^ "Hutchison Whampoa Releases Annual Results 1996". 26 March 1996. Archived from the original on 8 July 2017. Retrieved 9 June 2012.
  • ^ "Telecommunications - Hutchison Whampoa". 1996. Retrieved 9 June 2012.
  • ^ "Mannesmann to buy UK cellular firm; Vodafone, Hutchinson likely to react". CNN. 21 October 1999. Retrieved 9 June 2012.
  • ^ "Mannesman to buy Orange for $33bn". The New York Times. 21 October 1999. Retrieved 26 December 2008.
  • ^ "Vodafone seals Mannesmann merger". BBC. 11 February 2000. Retrieved 26 December 2008.
  • ^ "Orange's bright future". BBC. 8 January 2001. Retrieved 9 June 2012.
  • ^ "France Telecom buys Orange for $37 bn". The Financial Express. 30 May 2000. Retrieved 9 June 2012.
  • ^ "France Telecom clinches Orange deal". BBC. 30 May 2000. Retrieved 9 June 2012.
  • ^ "France Telecom to Buy 100% Global One". 27 January 2000. Retrieved 9 June 2012.
  • ^ "Global One joint venture collapses". CNET. 26 January 2000. Retrieved 9 June 2012.
  • ^ "France Telecom takes over Equant". BBC. 20 November 2000. Retrieved 9 June 2012.
  • ^ "France Telecom, Equant Sign Multi-Billion Dollar Deal". 20 November 2000. Retrieved 9 June 2012.
  • ^ "Equant N.V. History". fundinguniverse.com. Retrieved 9 June 2012.
  • ^ a b "Branded - Orange". 1 August 2005. Retrieved 9 June 2012. by Michelle Donegan
  • ^ "AT & T and Orange business services expand telepresence". 4-traders.com. 2 February 2012. Retrieved 9 June 2012.
  • ^ "Orange Business Services presentation at MIT" (PDF). mit.edu. Retrieved 9 June 2012.
  • ^ "AT & T and Orange business services expand telepresence". Bloomberg. Retrieved 9 June 2012.
  • ^ IOT data analytics orange-business.com [dead link]
  • ^ a b c "Case study : The Acquisition of France Telecom S.A and Orange Plc". Retrieved 9 June 2012.
  • ^ a b "Rebranding to Branding : A Semiotical Journey" (PDF). 18 March 2008. Retrieved 9 June 2012. by Prof. Priyanshu Jain Asst. Prof. (Marketing), Institute of Marketing and Management
  • ^ "Superbrands case studies: Orange". Retrieved 9 June 2012.
  • External links[edit]


    Retrieved from "https://en.wikipedia.org/w/index.php?title=Orange_Business&oldid=1221824317"

    Categories: 
    Telecommunications companies of France
    Orange S.A.
    Communications satellite operators
    Hidden categories: 
    All articles with dead external links
    Articles with dead external links from April 2024
    Articles with a promotional tone from September 2018
    All articles with a promotional tone
    Wikipedia articles containing buzzwords from September 2018
    Articles with multiple maintenance issues
    Use dmy dates from October 2020
     



    This page was last edited on 2 May 2024, at 05:44 (UTC).

    Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.



    Privacy policy

    About Wikipedia

    Disclaimers

    Contact Wikipedia

    Code of Conduct

    Developers

    Statistics

    Cookie statement

    Mobile view



    Wikimedia Foundation
    Powered by MediaWiki