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PIAS is a Belgian corporation that specialises in independent music recording, licensing, distribution, sales, and marketing. The company was founded in 1983 by Kenny Gates and Michel Lambot in Brussels, Belgium,.[1] It has over 250 employees, with 19 offices around the world. The group funds and partners with independent labels and artists.
[PIAS] Recordings, which launched in 1999, is the group's in-house recorded music division, comprising eight labels, headquartered in [PIAS]'s UK office in Bermondsey, London.
[PIAS] Artist & Label Services, the sales & distribution division providing custom marketing, sales, and distribution services to labels and artists on a national and international level. [PIAS] rebranded its distribution service to [Integral] in 2021.
Michel Lambot and Kenny Gates met circa September 1981 at Michel's record store then called "Casablanca Moon", exclusively selling records from independent labels and they quickly became friends.
In June 1982 the store "Casablanca Moon" was closed down and they made plans to start an import company named "Play It Again Sam". Play It Again Sam started importing from the UK in October 1982 and were based in the basement of Kenny's parents' house in Brussels, Belgium. Michel and Kenny were then respectively 21 and 19 years old. The company was incorporated in March 1983 with a starting capital of €5000 and the strategy rapidly became a "distributor" rather than an importer / wholesaler; that meant offering a full range of services to labels, such as promotion and marketing. The activities were then extended to production through the creation of their own label in 1984.[1] In 1990, [PIAS] set up offices in Hilversum, Holland, then followed the takeover of Vital in 1993 (which was renamed [PIAS] UK in 2008). [PIAS] offices were set up in Paris and London in 1994, in Hamburg in 1995, in Madrid in 2000 and in New York in 2013 as well as two joint ventures called [PIAS] Nordic in Scandinavia and [PIAS] Australia.[1]
In early 2013, [PIAS] acquired Cooperative Music (and the Coop-owned V2 Records label) from Universal Music Group, for a fee in the region of £500,000 forming the new business division [PIAS] Cooperative.[6] The same year, [PIAS] acquired Rough Trade Distribution in the Benelux.[7]
[PIAS] and Universal Music entered into a strategic global alliance on 9 June 2021. The agreement will see UMG finance [PIAS] in addition to accessing the company's international distribution network.[8]
