Pegasus News was an online-only hyperlocal news source for the Dallas–Fort Worth region founded by Mike Orren.
The site was originally owned by PanLocal Media LLC.[1] It pioneered many news site features that have since become more common, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial in a single content management system.
In 2007 the website was acquired by Fisher Communications, who said that they planned to use the Pegasus model for their television stations' websites.[2]
Pegasus News won a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher in 2008 for "Best Web Site".[3]
In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News.