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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Denim and casual wear jeans brand
The Pepe Jeans showroom at Brigade Road (Bangalore, India)
Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and now based in Sant Feliu de Llobregat , Spain.
Carlos Ortega was the CEO, and owns more than 20% of the company.[1] [2] [3]
History
[ edit ]
Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.[4]
In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.[5]
In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese M1 Group , and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 per cent), Artá Capital (16.4 per cent), L Capital Europe (11.5 per cent), and its managers.[6]
In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.[7]
In September 2019, Marcella Wartenbergh became CEO of Pepe Jeans Group.[8] [9] Also in 2019, Dua Lipa became a global ambassador for the brand.[10]
In September 2023, Pepe Jeans celebrated its fifty years of existence in London, with a photo exhibition of its many campaigns and a dinner in honor of its new ambassador, Lila Moss .[11] Later, in December, Pepe Jeans announced its aim to develop in the Indian market, where it is already present with around 200 stores.[12] Indeed, it plans is to open over 100 new stores in the country over the next three years,[12]
[ edit ]
Pepe Jeans has been a sponsor of Red Bull Racing in Formula One since 2010. In 2024, Pepe Jeans signed a title partnership deal with Red Bull to form the Red Bull Racing Pepe Jeans Academy Programme to support Hamda Al Qubaisi for the 2024 season of F1 Academy , a female-only single-seater racing championship founded by Formula One.[13]
References
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^ "Pepe Jeans has already found a buyer | The Luxonomist - Lujo, economía, moda, lifestyle" . Theluxonomist.es . 2015-02-04. Retrieved 2016-05-11 .
^ "Pepe Jeans: from Portobello Road to private equity sale?" . telegraph.co.uk . Retrieved 21 August 2017 .
^ "Close-Up Preview: Raoul Shah" . drapersonline.com . 9 October 2013. Retrieved 21 August 2017 .
^ "Pepe Jeans Group bought by LVMH subsidiary and Lebanese group" . FashionUnited . February 11, 2015. Retrieved June 18, 2015 .
^ "Pepe Jeans Group launches Norton Clothing" . Sportswear International . July 31, 2015. Archived from the original on August 22, 2015.
^ Singh, Prachi (September 4, 2019). "Marcella Wartenbergh named CEO of Pepe Jeans" . fashionunited.uk .
^ "Brands: Meet Pepe Jeans Group's new CEO" . sportswear-international.com .
^ "Clarins s'associe à Dassault Systèmes pour booster l'efficacité de ses usines" . Fashion Network .
^ "Pepe Jeans a fêté ses cinquante ans avec Lila Moss" . Fashion Network . Retrieved 23 April 2024 .
^ a b "Pepe Jeans veut ouvrir plus de 100 boutiques en Inde dans les trois ans" . Fashion Network . Retrieved 23 April 2024 .
^ Oracle Red Bull Racing (8 March 2024). "Oracle Red Bull Racing and Pepe Jeans London announce a debut ready-to-wear collection for Summer 2024" . Red Bull Racing . Retrieved 16 March 2024 .
External links
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Spain
Companies
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Pepe_Jeans&oldid=1235372419 "
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