The show was shot in parts of North Bengal.[2] In the third week of June 2018, Phagun Bou became the most watched show on its airing channel, Star Jalsha.[3] It had a target rating point of 6.4 in its first week.[4]
Phagun Bou dealt with the whimsical nature of the relationship that develops between prestigious doctor, Dr. Ayandeep Ghosh, (nicknamed Roddur) and MA Law student and aspiring singer Mohul Bose, two strangers destined to be together for life. The series followed the blossoming love between the two after many ups and downs in their relationship, where Mohul was initially inclined towards Ayandeep's cousin, popular and arrogant singer Anurup despite her parents' Chandrajit and Amrapali's objections. However, their relationship takes a survival challenge when Chandrajit dies, Mohul, Amrapali and her brother Munna learn about Chandrajit's first wife and their daughter Bibi, and Ayandeep is coincidentally engaged to her cousin Mou. When Mohul is forced to marry Ayandeep after Mou runs away from the wedding, their relationship takes a huge turning point. Mohul doesn't accept him, Mou's parents become jealous about the marriage, Ayandeep's foster mother and aunt Mayurakshi doesn't accept Mohul because she apparently suffers from Chandrajit's rejection, and Anurup creates a misunderstanding that Mohul is having an extra-marital affair with him. However, Mohul gradually accepts Ayandeep and Anurup and Mayurakshi's misunderstandings are cleared. Ayandeep also discovers another secret that he is adopted and is the son of his uncle Anirudda, a struggling actor who kept a secret from his family that he married Malobika, a classic dancer and former lawyer and had a son named Babi who was presumed dead years ago. This causes a emotional time for him and the family even after they welcome Malobika into the family. Later, Mayurakshi becomes jealous of his relationship with Malobika.
Badshah Moitra as Nilanjan Dutta - Tultuli's second husband, Tuki's husband, Tota's father.
Koushik Roy as Anurup Mallick aka Roop – Roddur's younger cousin brother, a singer, and Mohul's ex-boyfriend turned arch rival, Brishtilekha's estranged husband. Anurup is Mayurakshi's sororal nephew (her sister's son) and has been raised by her.
Screenwriter Leena Gangopadhyay[9] who has previously written down the script for Bengali TV shows like ETV Bangla's long-running drama series Sonar Horin and another daily soap Binni Dhaner Khoi, Zee Bangla's partition-themed love saga Keya Patar Nouko, and Star Jalsha's serials Ishti Kutum and Jol Nupur; developed the central idea for Phagun Bou, whose premise was initially based on a rivalrous love triangle.
Vikram Chatterjee who had previously collaborated with Ganguly and Banerjee in their production Ichche Nodee, was selected to portray the lead role of Dr. Ayandeep Ghosh aka Roddur. Oindrilla Sen who was seen opposite Chatterjee in the 2010 romance drama series "Saat Paake Bandha" (onZee Bangla), was cast in to play the titular protagonist, Mohul aka "Phagun Bou"; taking into account her onscreen chemistry with Chatterjee. Actor Koushik Roy, noted for his negative portrayal of "Krishnendu Sengupta" in the romance saga Bojhena Se Bojhena; was cast to portray Anurup, the other person aspiring for Mohul's love and the chief antagonist of the seies.[10]
The series is telecast everyday on BengaliGECStar Jalsha and its corresponding channel with HD feed, Star Jalsha HD. It is available via optimum cable connection or by satellite TV connections. The show has been distributed by Star India, in association with Novi Digital Entertainment. On the digital platform, Phagun Bou is available for viewing on the app Hotstar. New episodes are released earlier than on TV, and the service is available for viewers having a premium subscription plan.
The title song for the series Phagun Bou has been sung by singer Anwesha Dutta Gupta, who has frequently collaborated with the production house Magic Moments Motion Pictures for recording theme songs for Bengali television serials. While, the original music has been given by Debojyoti Mishra.
