Jump to content
 







Main menu
   


Navigation  



Main page
Contents
Current events
Random article
About Wikipedia
Contact us
Donate
 




Contribute  



Help
Learn to edit
Community portal
Recent changes
Upload file
 








Search  

































Create account

Log in
 









Create account
 Log in
 




Pages for logged out editors learn more  



Contributions
Talk
 



















Contents

   



(Top)
 


1 Brands  





2 References  





3 External links  














Pladis






Français
 

Edit links
 









Article
Talk
 

















Read
Edit
View history
 








Tools
   


Actions  



Read
Edit
View history
 




General  



What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Cite this page
Get shortened URL
Download QR code
Wikidata item
 




Print/export  



Download as PDF
Printable version
 
















Appearance
   

 






From Wikipedia, the free encyclopedia
 


Pladis Global
Company typePrivate
Founded2016; 8 years ago (2016)
HeadquartersLondon, England, UK

Key people

Murat Ülker (Chairman)
Salman Amin (CEO)
Productsbiscuit, chocolate, wafer, cake, gum, candy
Revenue£3.5 billion

Number of employees

17,000+
ParentYıldız Holding
SubsidiariesUnited Biscuits
Websitepladisglobal.com

Pladis Global (styled as pladis) is a British confectionery and snack foods company encompassing United Biscuits, Ülker, Godiva Chocolatier and DeMet’s Candy Company. It was formed in January 2016 as a subsidiary of Yıldız Holding with its headquarters in London, England. The company operates 24 bakeries in 11 countries and its products reach approximately 4 billion people worldwide in 120 countries across Europe, the Middle East, Africa, Asia and the Americas.[1]

The pladis name was inspired by the Pleiades constellation, a group of seven stars visible from anywhere on Earth.[2]

Brands[edit]

Godiva Chocolates was acquired by Yildiz Holding from Campbell Soup Company for $850 million in 2008.[3] In 2014, Yildiz acquired DeMet's Candy Company for $221 million, which includes the US wholesale brand Flipz and Turtles.[4] That same year, Yildiz acquired United Biscuits, the parent company of McVitie's, making it the third largest biscuite / cookie company in the world.[5] Pladis also owns Go Ahead,[6] Koninklijke Verkade which includes brands such as Verkade and Sultana,[7] and Biskrem.[8]

References[edit]

  1. ^ "pladis | Corporate profile".
  • ^ "Our story". Pladis. 2016. Retrieved 27 August 2018.
  • ^ Chaudhuri, Saabira (7 June 2016). "Yildiz Holding Splits Pladis into Separate Company" – via www.wsj.com.
  • ^ "'Hello we're pladis': Godiva and McVitie's set for big US push". confectionerynews.com.
  • ^ "McVitie's owner plans purpose-driven marketing in next chapter for brand".
  • ^ "Pladis extends Go Ahead Goodness Bar range - British Baker". bakeryinfo.co.uk.
  • ^ Magazine, E. S. M. "Pladis Appoints Keon Regout As Head Of Koninklijke Verkade". ESM Magazine.
  • ^ Eraz, Şeyma (16 March 2017). "Turkish chocolates seek to capitalize on MENA's sweet tooth". Daily Sabah.
  • ^ "Ülker - FIFA U-20 World Cup 2013 Marketing Highlights". www.fifa.com. Archived from the original on 26 August 2016.
  • ^ "Pladis: Yildiz consolidates Godiva, Ulker, UB and DeMet's into new global business". bakeryandsnacks.com.
  • ^ Daneshkhu, Scheherazade (12 March 2017). "McVitie's digestives to be taken global in ambitious expansion". Financial Times. Retrieved 26 February 2023.
  • ^ "United Biscuits launches McVitie's Nibbles". www.just-food.com. 9 February 2016.
  • ^ Reynolds, Mark (30 January 2017). "McVitie's launch new 'healthier' Digestive Thins at just 31 CALORIES a biscuit". Express.co.uk.
  • ^ "'Hello we're pladis': Godiva and McVitie's set for big US push".
  • ^ Corbin, Tony (30 January 2018). "Anthem partners with pladis for Jaffa Cakes redesign".
  • ^ Walsh, Dominic. "World domination takes the biscuit" – via www.thetimes.co.uk.
  • ^ Boult, Adam (3 February 2016). "Britain suffers 'biscuit drought' following McVities factory flood" – via www.telegraph.co.uk.
  • ^ "Working a treat: HR at pladis Global". www.hrmagazine.co.uk.
  • ^ "One-on-One with Brian Blanchard, Managing Director of pladis Americas". www.candyindustry.com.
  • ^ "Pladis launches Godiva Masterpieces chocolate in UK". www.just-food.com. 4 September 2017.
  • ^ "Godiva enters mainstream supermarkets in bid to become $2bn brand". confectionerynews.com.
  • https://www.cnbc.com/id/22348547/#:~:text=Food%20and%20soup%20maker%20Campbell%20Soup%20said%20Thursday,will%20become%20a%20part%20of%20the%20Ulker%20Group.

    External links[edit]


    Retrieved from "https://en.wikipedia.org/w/index.php?title=Pladis&oldid=1227007848"

    Categories: 
    Confectionery companies of the United Kingdom
    Food and drink companies established in 2016
    Food manufacturers based in London
    Yıldız Holding
    Hidden categories: 
    Articles with short description
    Short description is different from Wikidata
    Use dmy dates from April 2022
     



    This page was last edited on 3 June 2024, at 02:56 (UTC).

    Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.



    Privacy policy

    About Wikipedia

    Disclaimers

    Contact Wikipedia

    Code of Conduct

    Developers

    Statistics

    Cookie statement

    Mobile view



    Wikimedia Foundation
    Powered by MediaWiki