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Contents

   



(Top)
 


1 History  





2 Products and Flavors  



2.1  Polar Seltzer[7]  





2.2  Seltzer JR  





2.3  Expedition: Flavor  





2.4  Limited Edition  





2.5  Seltzer'ade  





2.6  Mixers  





2.7  Polar FROST  





2.8  Polar Sparkling Dry  





2.9  Polar Sparkling Soda  





2.10  Polar Classic Cane Sugar Soda  





2.11  Polar Spring Water  







3 Partnership with Keurig  





4 Mascot  





5 Sponsorships  





6 Controversy  



6.1  Conflict with Coca-Cola  







7 See also  





8 References  





9 External links  














Polar Beverages







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From Wikipedia, the free encyclopedia
 


Polar Beverages
Company typePrivately held company
IndustryBeverages
Founded1882
HeadquartersWorcester, Massachusetts, U.S.

Key people

Ralph Crowley Jr.
Christopher Crowley
James (Jeff) Crowley
David Crowley
ProductsPolar Seltzers, Sodas and Mixers
BrandsAdirondack Beverages
Polar Seltzer
Cape Cod Dry
Websitepolarbeverages.com
Cranberry Lime flavor.

Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.[1]

It markets beverages under its flagship brand, Polar Beverages, and under the brands Adirondack Beverages, Polar Seltzer, and Cape Cod Dry. In addition to its own drinks, Polar bottles and distributes national brands for companies such as Keurig Dr Pepper. The company has two bottling plants and six distribution facilities; it also offers corporate water services and beverage vending equipment.[2]

It is a fourth-generation, family-owned business that traces its roots to 1882;[3] and is run by Ralph Crowley Jr.,[4] the great-grandson of founder Dennis M. Crowley.

History

[edit]

Polar was founded by Ralph’s great-grandfather, Dennis Mark "Boss" Crowley.[5] The business began in the 1880s as the J. G. Bieberbach Company, a liquor company. In 1916, the company took on the Polar name. The company stopped selling whiskey during Prohibition and began selling carbonated beverages like waters, ginger ales and drys.[4] The company sits as a member of the Worcester Regional Chamber of Commerce.[1]

Products and Flavors

[edit]

Polar Beverages produces drinks flavored with natural fruit flavors. An in-house drink mixologist creates 5 limited edition varieties at two separate times of year to incorporate new flavors.[6]

Polar Seltzer[7]

[edit]

Seltzer JR

[edit]

Expedition: Flavor

[edit]

Limited Edition

[edit]

An asterisk (*) denotes a returning flavor.

Seltzer'ade

[edit]

Mixers

[edit]

Polar FROST

[edit]

Polar Sparkling Dry

[edit]

Polar Sparkling Soda

[edit]

Polar Classic Cane Sugar Soda

[edit]

Polar Spring Water

[edit]

Partnership with Keurig

[edit]

In July 2020, Polar partnered with Keurig Dr Pepper to expand their market nationwide. Under the partnership, the Crowley family retains company ownership with direct access to Keurig's delivery and marketing network.[8]

Mascot

[edit]
Orson the Bear

Apolar bear named Orson has been the company's mascot since 1902.[9] Next to the company's billboard near I-290 in Worcester, a large inflatable version of Orson can be seen smiling and "waving" to passersby. The oversized bear is tied down by wire, to keep the bear in place during rough weather, and to prevent theft. Orson has sometimes been stolen by local fraternities as a prank.[10]

Sponsorships

[edit]

Polar Beverage's Seltzer line is an official drink of the US Sailing under a 3 year marketing partnership signed in 2024.[11]

Controversy

[edit]

Conflict with Coca-Cola

[edit]

In 1994, Polar made a TV commercial where a polar bear considers drinking a Coca-Cola, but throws it into a recycling bin marked, "Keep the Arctic pure." The polar bear then reaches down into the freezing Arctic water and pulls out a can of Polar Seltzer and drinks from it contentedly.[12] Coca-Cola filed a motion for an injunction against Polar in United States District CourtinBoston, contending that the commercial made Coke's product appear impure.[13]

The court granted Coca-Cola's motion because the commercial "implied that Coke [was] not pure" and misrepresented the nature and quality of Coke, thereby potentially harming the soft drink irreparably.[12] The injunction required Polar to revise the ad. According to Polar, the judge's ruling affirmed the right of Polar to use a polar bear in its ads, but limited them from discarding the Coke can.[13]

See also

[edit]

References

[edit]
  • ^ "Hoover's Company Profiles". Hoovers.com. 2010-10-21. Retrieved 2012-06-12.
  • ^ "History". Polarbev.com. Retrieved 2012-06-12.
  • ^ a b "The cult of Polar Seltzer: Why one brand of carbonated water has New Englanders obsessed | Boston.com". www.boston.com. Retrieved 2021-07-16.
  • ^ see https://polardry.com
  • ^ "A sparkling new era for time-tested Polar Seltzer". Polar Beverages. 2016-07-25. Retrieved 2021-12-02.
  • ^ "Seltzers". Polar Seltzer. Retrieved 2023-07-08.
  • ^ "Polar Beverages goes nationwide in blockbuster deal with Keurig Dr Pepper - The Boston Globe". BostonGlobe.com. Retrieved 2021-12-02.
  • ^ "The Polar Bear That Has Coke Steaming". Businessweek. 1995-01-15. Archived from the original on December 18, 2008. Retrieved 2012-06-12.
  • ^ "Goliath: Business knowledge on Demand". Goliath.ecnext.com. Retrieved 2012-06-12.
  • ^ "U.S. Sailing announces Polar Beverages as official seltzer partner". U.S. Sailing. January 31, 2024. Retrieved May 16, 2024.
  • ^ a b Cocaine-Cola, the Velvet Elvis, and Anti-Barbie: Defending the Trademark and Publicity Rights to Cultural Icons. Steven M. Cordero. Fordham Intellectual Property, Media & Entertainment Law Journal, 1998
  • ^ a b "Ruling Revises Polar Bear Ad". New York Times. 1995-01-03. Retrieved 2012-06-12.
  • [edit]
    Retrieved from "https://en.wikipedia.org/w/index.php?title=Polar_Beverages&oldid=1235566890"

    Categories: 
    Drink companies of the United States
    American soft drinks
    Companies based in Worcester, Massachusetts
    Food and drink companies established in 1882
    1882 establishments in Massachusetts
    Economy of the Northeastern United States
    Privately held companies based in Massachusetts
    Food and drink companies based in Massachusetts
    Soft drinks manufacturers
    Family-owned companies of the United States
    Carbonated water
    Hidden categories: 
    Webarchive template wayback links
    Articles with short description
    Short description matches Wikidata
     



    This page was last edited on 20 July 2024, at 00:07 (UTC).

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