Pourri (also written ~Pourri) is a company that devises and sells fragrant sprays for toilets. They are the makers of Poo-Pourri. These are made of essential oils and other natural compounds, which coat the surface of the water and, the manufacturer claims, hold in bad odors.[1]
In 2007, after nine months of trying sprays, Suzy Batiz, founded the company and spent $25,000 of her own to begin making Poo-Pourri.[2] The company was advertised by word of mouth for the first six years.[3]
In 2013, the company's advertisement video, Girls Don't Poop, starring Bethany Woodruff,[4] made its debut and was seen more than 31 million times.[5] In April 2014, Poo-Pourri was available at 9,000 stores, including CVS, Bed Bath & Beyond, Ulta, ACE and True Value.[6][7]
By January 2016, the company had sold over 17 million bottles of Poo-Pourri,[2] and that October, their new online video team, 'Number 2 Productions', sent out the video, How to Poop at a Party.[8][9] In 2016, Poo-Pourri was valued at $300 million.[10]
By May 2019, the company had sold over 60 million bottles of Poo-Pourri and its videos had over 350 million combined views.[11]
In 2022, the company rebranded from Poo~Pourri to ~Pourri and branched out into other categories of odor elimination.[12]
USA Today called Girls Don't Poop one of 2013's worst advertisements.[13]
In May 2014, at the 18th Annual Webby Awards ceremony, Poo-Pourri won the People's Voice Award in the Consumer Goods category and Edison Award in the Innovative Services category.[14][15] That year, Giuliana Rancic picked Poo-Pourri as her 'top gift for coworkers' for E! News' Holiday Gift Guide.[16] In 2015 and 2016, the Inc.5,000 list included Poo-Pourri, and in 2016, the spray was one of the magazine's 27 Coolest Products.[17][18] In November 2016, Kathy Lee Gifford listed Poo-Pourri as one of her 'favorite things' on the Today Show.[19] In 2019, Batiz was recognized on Forbes Richest Self-Made Women list.[20]
