40°45′59″N 73°59′18″W / 40.7664°N 73.9883°W / 40.7664; -73.9883
Prime Produce in 2023
| |
| Abbreviation | Prime Produce |
|---|---|
| Formation | 2016 |
| Type | Nonprofit, Cooperative |
| Location |
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| Website | https://www.primeproduce.coop/ |
Prime Produce Guild Hall, also known as Prime Produce Apprentice Cooperative and Prime Produce, is a community co-working organization and event space based in New York City.[1][2][3]
Prime Produce consists of two organizational bodies. One is an incorporated nonprofit that runs the co-working collective, cybernetics library, and community space in the building.[4][5] The second is a cooperative that manages their building located at 424 West 54 Street.[6]
Co-founded by Jerone Hsu, Prime Produce is listed in the Dramatists Guild directory describing itself as "support[ing] entrepreneurs, educators, and artists who share values of service and hospitality" by offering event and practice spaces.[7][8] Prime Produce has hosted art exhibitions, screenings, staged readings, business networking events involving Pennsylvania's Lafayette College, and career panels for Cornell University.[3][9][2][10]
Prime Produce hosts Earthlings NYC, a turtle restoration project that cares for NYC turtles in need by rehabilitating them in the Prime Produce space before re-releasing the turtles into the wild or to permanent homes.[11]
In 2022, Jamaican eatery Cafe 424 opened for business in the cafe space on the first floor of Prime Produce serving Jamaican cuisine.[12]
Since 2023, Prime Produce has hosted meetings and events presented by the local Wikipedia chapter, Wikimedia New York City.[1]
OnNew Year's Eve 2023, Prime Produce welcomed in 2024 with a "Cosmic Turtle Drop," descending a translucent turtle sculpture with multicolored lights inside.[11] The ceremonial turtle drop took place in front of the Prime Produce building.[11] The choice of the turtle references the turtle rehab work of Earthlings NYC and the history of Turtle Island in indigenous North American folklore.[11] After the turtle descended, the attendees congregated in the Prime Produce guild hall to watch films that had newly entered the public domain in 2024, starting with Steamboat Willie.[11]
