 | |
| Product type | Shaving soap, shaving cream, pre- and post-shave products, other shaving supplies |
|---|---|
| Owner | Ludovico Martelli S.r.l |
| Country | Italy |
| Introduced | 1948; 76 years ago (1948) |
| Related brands |
|
| Website | www |
Proraso is a personal care and grooming brand owned by the Italian company Ludovico Martelli srl.[1] The brand includes men's barber supplies and scented shaving products,[2] and consists of five different product lines aimed at the general public and a "Pro" line aimed at professional barbers, which contains three variants. The Proraso pre-shave cream has been in production since 1948.[3]
In 2009, the company's turnover was over 36 million euros, ranking sixth in the national market in the production of rapid foams, third for shaving cream with brush and first in the market for pre and after shave creams.[4] In 2017, the turnover marks an all-time high, reaching 61 million euros, an increase of 18% compared to the previous year.[5]
The Proraso brand includes five main product lines, four of which are marketed internationally.[6]
There is also the "Single Blade" line which contains three variants directed to professionals. This line offers much more complex fragrances in the products.
The brand also includes a shaving brush and a metallic after-shave vaporizer among other accessories for professional barbers.
 | This productorcompany article is a stub. You can help Wikipedia by expanding it. |
