| Q-pop | |
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| Stylistic origins |
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| Cultural origins | 2015, Kazakhstan |
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| Toi-pop | |
Q-poporQazaq pop is a music genre originating in Kazakhstan.[1][2][3] It is a modern form of Kazakhstani pop music sung in Kazakh, incorporating elements of Western pop music, Kazakhstani hip hop, EDM, R&B and Toi-pop, with heavy influences from K-popofSouth Korea.[4][5][6] The genre first surfaced in 2015 when the first Q-pop group, Ninety One debuted.[7] Since then the genre has experienced growing popularity among Kazakhstani youths, with more Q-pop artists forming and debuting.[5][8]
Kazakhstan experienced the Korean Wave when South Korean dramas and movies started entering the country in the mid 2000s.[9] This phenomenon, assisted by the increasing accessibility of the internet, sparked more interest in South Korean pop culture among Kazakhstanis, which helped the popularization of the K-pop music genre in Kazakhstan.[10][11] K-pop is regarded as an attractive, less-restrictive and unique genre.[12] The high popularity of K-pop in Kazakhstan spurred the creation of the first Q-pop project in 2014, when JUZ Entertainment formed Ninety One.[13] After the group debuted in 2015, it became instantly popular among youth, due to its high quality music and the use of Kazakh in its songs.[1][14]
Q-pop is enjoying support from both the government and the people as a means to promote and popularize the use of Kazakh language and Latin script among youth.[5][15][16] However, it has also faced criticism and rejection from the traditionalist element of society, especially toward its performers' on-stage appearance.[17][18][19] Since 2018, there has been an annual q-pop music festival called the Q-Fest, usually held during Autumn in Almaty.[20][21]
These artists also sing in genres besides Q-pop such as Toi, Hip-Hop & R&B
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