Quid, Inc. is a privatesoftware and services company, specializing in text-based data analysis. Quid software can read millions of documents (e.g. news articles, blog posts, company profiles, and patents) and offers insight by organizing that content visually.[2]
Quid clients have historically included technology companies and research teams who use Quid market landscapes to analyze investment trends, gain competitive intelligence, and map innovation.[3] It has since expanded its customer base[4] to serve large corporations in healthcare, consulting, finance, industrials, consumer goods, advertising/marketing, as well as government organizations.
In 2013, Quid was named by Fast Company as one of the World's Top 10 Most Innovative companies in Big Data.[5] In 2016, World Economic Forum presented Quid with their Technology Pioneers award[6] and IDC (International Data Corporation) named Quid a Top Innovator for the 2016 U.S. Financial Compliance and Risk Analytics Market.[7]
Quid is often used by publications for its data analysis and visualizations. For example, Fast Company (magazine) leveraged Quid to pick its annual Most Innovative Companies list.[17]
Other examples include Fortune analyzing VC funding trends,[18] The Atlantic reporting coincidences collected by a University of Cambridge professor,[19] VentureBeat analyzing the media's backlash of Uber,[20] Wired diving into the language used at Presidential party conventions,[21] and more from outlets such as the Economist,[22] the New York Times,[23] Forbes,[24] and the San Francisco Chronicle.[25]
In 2010, TechCrunch asked: “Does Quid have the most pretentious website of any startup ever?”[26] The jab followed a debate on Quora discussing the website's use of Latin, arcane typefaces, and an overly academic tone. The company has since updated its website.