Jump to content
 







Main menu
   


Navigation  



Main page
Contents
Current events
Random article
About Wikipedia
Contact us
Donate
 




Contribute  



Help
Learn to edit
Community portal
Recent changes
Upload file
 








Search  

































Create account

Log in
 









Create account
 Log in
 




Pages for logged out editors learn more  



Contributions
Talk
 



















Contents

   



(Top)
 


1 External links  





2 References  














Radio Advertising Bureau (US)







Add links
 









Article
Talk
 

















Read
Edit
View history
 








Tools
   


Actions  



Read
Edit
View history
 




General  



What links here
Related changes
Upload file
Special pages
Permanent link
Page information
Cite this page
Get shortened URL
Download QR code
Wikidata item
 




Print/export  



Download as PDF
Printable version
 
















Appearance
   

 






From Wikipedia, the free encyclopedia
 


The Radio Advertising Bureau (orRAB) is a membership organization for radio stations and others in the US radio industry dating back to 1950. Its original purpose was to highlight radio's importance in the wake of the rapid rise of television in the 1950s. In the mid-1960s, RAB partnered with the Clio Awards and created a category for best radio advertising each year.[1]

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.

External links[edit]

References[edit]

  1. ^ "Collection: Radio Advertising Bureau collection | Archival Collections". archives.lib.umd.edu. Retrieved 2020-09-15.


  • t
  • e

  • Retrieved from "https://en.wikipedia.org/w/index.php?title=Radio_Advertising_Bureau_(US)&oldid=1176264946"

    Categories: 
    Advertising organizations
    Advertising in the United States
    Radio organizations in the United States
    United States radio stubs
    Hidden categories: 
    Articles lacking reliable references from January 2013
    All articles lacking reliable references
    Articles with VIAF identifiers
    Articles with SNAC-ID identifiers
    All stub articles
     



    This page was last edited on 20 September 2023, at 16:11 (UTC).

    Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.



    Privacy policy

    About Wikipedia

    Disclaimers

    Contact Wikipedia

    Code of Conduct

    Developers

    Statistics

    Cookie statement

    Mobile view



    Wikimedia Foundation
    Powered by MediaWiki