Reject was founded in 2018.[2] The organization is owned by the Reject Corporation.[3] Z Venture Capital Corporation is Reject's lead investor, whereas Jafco Group Inc. and East Ventures are managing partners.[3]
In September 2020, Reject absorbed and rebranded Nora Rengo (NRG), a team competing in Tom Clancy's Rainbow Six Siege (R6).[4] In 2021, Reject opened a Tokyo-based building that functions as a training facility and office for the org's esports athletes.[2] In November 2022, Reject announced it would be leaving the R6 scene, disbanding its team and allowing the contracts of their players and staff to lapse.[5] In March 2023, the org entered a sponsorship agreement with Sony's "INZONE" gaming gear monitor series.[6]
In January 2024, the organization signed VTubers to create content under the Reject brand.[7] In April, the org's PUBG Mobile team won the PUBG Mobile Global Open (PMGO) 2024 Brazil tournament.[8] In May, Reject signed a sponsorship deal with Visa Worldwide Japan K.K.[9]
Reject originally fielded an Apex roster in 2020.[10] In August 2022, the org left Apex play.[11]
In January 2024, Reject partnered with Winnity, an Apex Legends communication platform and re-entered the competitive Apex scene. The org's Apex team competes under the name Reject Winnity (stylized in all caps).[12] Upon the org's return to Apex, they signed the all-Korean trio of Lim "Obly" Jung-hyun, Lee "KaronPe" Min-hyuk, and Han "SangJoon" Sang-jun.[12][13] Kim "ahn2e" Gun-ho was also brought on, serving as the team's coach.[12] The team won the 2024 Apex Legends Global Series (ALGS) APAC North regional finals.[14] The trio went on to win the 2024 ALGS Split 1 Playoffs LAN, becoming the first team from the APAC North region to win an ALGS LAN tournament.[15][16] By winning, Reject upset runners-up DarkZero Esports, one of the favorites to win the tournament.[13]
